Ford F-150 trucks register 150% increase in sales across GCC in 2012

Backed by a strong truck heritage since 1948, the Ford F-150 joins the ranks of more than 32 million trucks which have proudly worn the F-Series badge. As Ford's tough trucks celebrate their 65th anniversary, these legends also mark another important milestone having been the best-selling pickups for 36 consecutive years, and America's overall best-selling vehicle for 31 years.

Building on this sterling performance, Ford recently unveiled the Ford Atlas Concept, a bold vision for the future of pickups which already collected its first accolade as Autoweek Magazine's Most Significant Vehicle at the 2013 North American International Auto Show (NAIAS).

Ford Atlas's breakthrough features include active aerodynamic elements in the grille, front air dam and wheels that reduce wind resistance to save gas. Truck-specific features that improve capability, durability and productivity include a Dual-Purpose Tailgate Step that integrates with a roof cradle to become a rack for long objects like ladders, Hidden Cargo Ramps to load ATVs and motorcycles, Trailer Backup Assist to enable accurate reversing with a trailer via the simple twist of a knob, and more.

"Ford clearly sets the benchmark in truck leadership with our Built Ford Tough platform, specifically for the F-150 marque," said Paul Anderson, Ford Middle East's Marketing director. "GCC customers are increasingly learning about the features that make the F-150 the uncontested leader in its category, with best in class power, best in class towing capability and best in class payload. And that's not all, the F-150 today features various class-exclusive technologies and features that stamp its leadership as the must have truck."

Ford also leads the luxury truck segment. In 1999, the company introduced the special-edition 2000 Harley-Davidson F-150. In 2001, the first King Ranch F-150 arrived. The 2009 F-150 took truck luxury to new heights with the Platinum model. And for 2013, Ford is launching an improved and refined version with a new statement on pickup luxury for 2013 - the F-150 Limited.

Refined exterior design

The 2013 Ford F-150 Limited design combines unique 22-inch polished aluminum wheels and center caps with a monochromatic exterior theme available in three handsome hues - Ruby Red Metallic Tinted Clearcoat, Tuxedo Black Metallic and White Platinum Metallic Tri-Coat.

The theme carries through the F-150 Limited exterior design with body-color front and rear bumpers, front bumper valance, sideview mirror caps, wheel-lip molding, upper fascia and grille surround.

Segment-first HID headlamps provide a signature look while delivering two and a half times more light than conventional halogen lamps. Lamp detailing even incorporates F-150 insignias.
Jewel-like chrome highlights the bold three-bar grille, tie-down hooks lining the cargo box, the single tip of the tuned exhaust and the tow hooks on 4x4 variants. "LIMITED" dimensional lettering accents the box sides.

Inside Limited

Leather-trimmed seats take luxury and style to new heights, also offering cooling and heating with memory functionality to remember seating preferences for two different drivers. Head restraints are four-way-adjustable.

Aluminum trims the center panel and console, lending a sophisticated yet technical touch that complements the piano black accents. Ambient lighting can shift the mood of the F-150 Limited interior, offering five accent colors.

A standard moonroof provides the upward view, while the rear view camera aids maneuvering visibility. A power-sliding rear window features privacy tint and defrost functionality. Connectivity comes standard with MyFord Touch powered by SYNC.

Limited offers a unique gauge cluster design with a 4.2-inch driver-programmable productivity screen that can be customised to monitor various vehicle systems. The new series level also includes a media hub with USB ports, an SD-card reader and RCA video input jacks. A powerful Sony Audio System is standard.

Built Ford Tough

F-150 Limited brings uncompromised capability for entrepreneurial and lifestyle pursuits with an electronic six-speed automatic transmission with tow/haul mode, trailer tow package, trailer brake controller, Reverse Sensing System and power-deployable running boards.

PowerFold side mirrors keep warm and dry in inclement weather and help ensure driver visibility with heated glass, memory position functionality, puddle lamps, turn signals and self-dimming actuation.