Ford Middle East rolls out Tech-Laden 2013 Ford Taurus and Taurus SHO models at Gitex

The Ford Taurus and Ford Taurus SHO receive significant upgrades for 2013 and build on the transformation achieved in the 2010 model which made its Middle Eastern debut at Gitex two years ago, signaling Ford's direction towards making high-end technologies and premium innovations available mainstream.

Both hero cars deliver more for the 2013 model year - with even more technology, design refinement, improved craftsmanship, enhanced driving dynamics and better fuel economy.

Larry Prein, Ford Middle East's managing director said, "Ford Taurus delivers a tremendous array of technologies and features that make it Ford's smartest sedan, further emphasising Ford's commitment to technology leadership and literally revolutionising the driving experience. Ford's flagship sedan is part of our exciting product roll out for 2013 and clearly takes us to the next level in offering our customers outstanding craftsmanship, attractive design, more technology, superior driving dynamics and fuel efficiency, all at unmatched value for money."

Packed with detail
New Taurus quality begins with design refinement. Building on the completely reinvigorated 2010 model, the new Taurus features a more muscular hood. Wider wheels and tires fill out the wheel well openings, giving the car an athletic stance.

Rear quarter panels house larger, full LED taillamps. Without increasing overall dimensions or vehicle weight, the new Taurus looks more streamlined, substantial and sporty.

Improved driving dynamics is a quality the driver will feel. Beyond the across-the-board transition to EPAS, the hard-mounted steering rack with a faster ratio, springs and dampers have been optimised to provide improved vehicle handling combined with improved ride quality.

Turning technologies
The new Taurus dynamics benefit from the addition of torque vectoring control. This feature uses a slight - virtually imperceptible to the driver - amount of braking force on the inside front wheel when accelerating through a corner, resulting in a vehicle that feels smaller and more maneuverable, with more control when increasing speed through curves.

The new Taurus adds curve control, a Ford braking control feature aimed at slowing the car if it senses a driver inadvertently entering a curve too quickly. With application of four-wheel smart braking, the car can reduce speed swiftly.

All new Taurus models will receive a larger brake master cylinder with revised booster tuning, resulting in a shorter pedal ratio and dramatically improved pedal feel.