Fujifilm launches autofocus camera X100S in UAE

The internationally acclaimed X100S was launched at GPP 2013 and is now available across the UAE.

The launch event comprised of a brilliant key note presentation by David Hobby1 and Zack Arias2 (professional photographers who attended the GPP 2013 event) who launched the X100S and showcased the camera's capabilities to the audience.

"With a whole host of improvements covering every aspect of the camera's design and operation, the X100S has captivated photography enthusiasts across the world," said Keitaro So, General Manager, Fujifilm Electronics Imaging Division, MENA.

"People who loved the retro-styled X100 will surely find the X100s to be a worthy successor. This new marvel form the X-Series range is equipped with the world's fastest autofocus, clocking in at just 0.08 seconds," he added.

Main Features
(1) Fujifilm X100S - Sensor performance comparable to full-frame output
The X100S features Fujifilm's newly-developed 16.3 million pixels APS-C X-Trans CMOS II sensor with a unique, highly randomized, color filter arrangement. The benefit of the new array is the elimination of the need for an optical low-pass filter; these are used in conventional sensors to reduce false color and moiré effects but they also reduce image resolution. The removal of the optical low-pass filter allows the X-Trans CMOS II sensor to maximise the light it receives directly, enabling users to capture much finer detail and optimise resolution levels as being proven by the X-Pro1 and the X-E1.

(2) The World's fastest AF and High-speed Processing
With built-in Phase Detection, the X100S offers the world's fastest AF speed of just 0.08 seconds. The Intelligent Hybrid AF can switch to Contrast AF, dependent on the demands of subject or scene, to ensure that the camera always auto-focuses quickly and with precision. The EXR Processor II delivers processing speeds twice that of the previous generation processor. The fast responses result in an impressive start-up time of only approx. 0.5 seconds and a shooting interval of 0.5 seconds. In addition the X100S delivers a burst shooting rate of up to 6.0 frames per second (max. 31 frames at the full resolution of 16.3 million pixels. Also, the shutter time lag is only 0.01 seconds, so you can capture the precise instant you wish to and enjoy a comfortable shooting experience.

(3) Enhanced manual focus performance with the world's first (*5) 'Digital Split Image' display
Making use of the in-built phase detection pixels for AF action, the X100S is the world's first camera to offer a "Digital Split Image" feature which displays dual images on the left and right to be lined up for manual focusing. This enables accurate focusing especially when working with an open aperture or macro shooting.

(4) Hybrid Viewfinder for easy image composition
Offering users freedom when composing photos and adaptability for a range of shooting conditions, the X100S's Hybrid Viewfinder combines both an Optical and an Electronic Viewfinder.

(5) FUJINON 23mm F2 lens offering premium image quality in a compact body
Specifically designed for this model, the FUJINON 23mm F2 Single Focal Length Lens has a fixed angle of incidence of light into the lens which facilitates optimum optical design.

Fujifilm X100S Key features list:
•16.3 million pixels APS-C X-Trans CMOS II sensor
•EXR Processor II
•Hybrid Viewfinder (OVF / EVF)
•FUJINON 23mm F2 lens
•Intelligent Hybrid AF (with the world's fastest AF speed of 0.08 secs (*1))
•Start-up time of 0.5 secs (*4)
•Shutter time lag of 0.01 secs
•Shooting interval of 0.5 secs
•High-contrast and wide viewing-angle 2.8-inch Premium Clear LCD (460K dots)
•Super Intelligent Flash
•Burst shooting rate of up to 6.0 frames per second at full resolution (max. 31 frames (*7))
•Focus Peak Highlight function
•Digital Split Image display
•Artistic filters
•Full HD movie recording (60fps / 30fps)

Premium Accessories available for the Fujifilm X100S
•Wide conversion lens WCL-X100 - designed specifically for X100 and X100S, shortens the lens' focal length from 35mm (*9) to 28mm (*9). It offers a broader field of view while maintaining the powerful performance equivalent to that of the main body's lens.
•Leather case LC-X100S - Users can remove / insert a memory card and battery without having to take this case off. This is a practical 'Quick Shot' case, made of premium genuine leather.
•Shoe Mount Flash - Three types of Fujifilm external flash are available, capable of the proprietary high-precision TTL auto flash control: EF-20 and EF-X20 with the guide number 20, and EF-42 with the guide number 42
•External stereo microphone MIC-ST1 - For recording real sound with impact, to go with premium-quality images and full-HD movie