GE Lighting to introduce award-winning LED street lighting fixture for energy efficient roadway lighting in Middle East

This GE Lighting LED system meets a wide range of applications, including highways, streets, boulevards and walking areas, and recently earned a Best-in-Class designation in the "Roadway Lighting" category in the 2012 Next Generation Luminaires (NGL) Solid-State Lighting Design Competition.

Sponsored by the U.S. Department of Energy (DOE), the Illuminating Engineering Society of North America, and the International Association of Lighting Designers, the NGL awards were created to recognize excellence in energy-efficient LED commercial lighting unit design.

An ecomagination product, building on GE's commitment to imagine and build innovative Lighting solutions that solve today's environmental challenges and benefit customers and society at large, the ERS LED Scalable fixture has a modular LED system starting from 43 watt to 258 watt that meets a wide range of road and street lighting requirements. It offers outstanding GE optics technology (Reflectors) which ensures maximum energy saving with improving visual conditions. Each wattage has 10 different optics for wide applications, with two different color Temperature options (CCT).

Dynamic design, system efficacy, optics efficiency, and wattage varieties were key facets that won the recognition for the ERS LED Luminaires.

George Bou Mitri, GE Lighting's General Manager of Middle East, Africa and Turkey, said, "With the region focusing on infrastructure development including new bridges and streets, the provision of energy-efficient roadway lighting is gaining even more importance. This is particularly relevant with demand for power increasing with rise in population and the development of new projects. GE Lighting's new ERS LED fixture is an ideal fit for the region's street lighting solutions assuring uniformity, low maintenance costs, promoting energy efficiency and improving Lighting ambiance."

With its regional distribution center located in Dubai and a strong regional footprint in indoor and outdoor lighting in the Middle East, GE Lighting is underlining importance of energy-efficient lighting solutions to support the region's focus on sustainable development.

GE Lighting has a rich history in the Middle East having established long-standing business association with over 70 key partners over the past several decades. The company established its full-fledged team in the region 15 years ago, and today has several professionals driving the operations.