Geely's exports surge as it sells over 40,000 units overseas in H1 of 2012
- Oman: Wednesday, September 12 - 2012 at 16:34
- PRESS RELEASE
In the first half of 2012, Geely Automobile has enjoyed a 4.2% growth in its total sales volume. Geely has delivered excellent performance as its exports had amounted to 40,000 during the period, up 199% over year-ago. In the first seven months, the proportion of exports in its total sales volume increased from 6% last year to 20%.
The acquisition of Volvo in 2010 made the Chinese auto brand better known to overseas markets and Geely transferred from an automaker selling cars to selling brands. In some emerging markets, Emgrand is even competing with Japanese and Korean brands since local customers have built brand awareness and loyalty to it.
The encouraging performance in overseas markets has fuelled the automaker's internationalisation as it has speeded up expanding foreign factory capacity. To date, it has built a factory in Uruguay and plans to do so in Brazil and Russia. "This can help us save cost and produce scale effect while letting us learn local customers' tastes better so that we can earn a larger market share," says Zhang.
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