Gitanjali Group opens the largest B2B Trade Showroom in the Middle East region at Almas Tower, Dubai

The group's largest B2B showroom was opened in Mumbai, India earlier this year which is 10,000 square feet.

Attending the inauguration was a large number of Gitanjali's trade partners, VIPs and members of press. Ajay Pandey, CEO International Brands Business of Gitanjali said: "Gitanjali's decision to open the largest B2B trade showroom in the UAE will serve as a vital tool in promoting its portfolio of Indian and Italian brands for distribution and franchising in the Middle Eastern region, Turkey and Russia. This is a unique attempt of ease of access to merchandise and ordering process for all retail partners in and around the region. The UAE offers a very favourable trade environment and serves as a major transit point for all neighbouring countries allowing trade to be easier, hence the decision to open this unique B2B showroom in Dubai."

Ajay added that the group intends to satisfy the needs of various regional retailers based on the markets they operate in, their positioning and target clients, and provide a one stop shop solutions mainly by appointment and walk in retailers as well. The retailers will have the facility of shop and carry. They would also be able to review the core lines per brand, place new orders and replenishments as per their requirements.

The Group-owned Italian brands exhibited at the showroom include Stefan Hafner, Nouvelle Bague, Porrati, IoSi, Valente Milano, and Giantti. The showroom also houses popular Indian brands such as Gili, Nakshatra, Asmi, Adler & Roth.

Ravishing Bollywood actress Kangana Ranaut showed her excitement on being part of Gitanjali's successful launch in the Middle East and admired some of the unique pieces on display.

She said: "I'm proud to be associated with such an important milestone on the group's expansion plans and inaugurating this unique B2B showroom. I love diamond necklaces and there are so many of them in the showroom that I like. I'm sure these one-off-pieces with their impeccable craftsmanship will be admired by all the stylish women of the Middle East."