Google, Potential.com partner to bring travel and tourism executives online marketing tools at seminar in Dubai

The event, which is part of Potential.com's SME Evolution Program, is expected to gather hundreds of senior executives from major Travel and Tourism companies in the United Arab Emirates, to discuss the benefits of online marketing in reaching new clients and maintaining existing ones.

Shadi Banna, Managing Partner, Potential.com, said, "With the rapidly evolving Travel and Tourism industry in the Arab World, an increasing number of industry executives are realizing the need to adopt new strategies to strengthen their positioning and raise the profile of their entities and services. Building on these needs, we are pleased to partner with Google on this major initiative that aims to highlight to Travel and Tourism chief executives key tools to advance their businesses and to provide marketing professionals in the industry with the know-how to create and manage a successful marketing campaign in order to reach more clients in a cost effective manner."

Banna added, "Our role has always been to assist SMEs (Small Medium Enterprises) to tap into the developing market potential in the region and internationally by providing free seminars, conferences and webinars to our growing 4000-strong list of participants in over 29 countries."

The planned Seminar will host key senior speakers from Google and Potential.com, to discuss ways to boost website traffic and sales, in addition to ways and means of reaching and engaging new clients directly. The event will also discuss the impact of the internet on businesses; effective online marketing campaigns; Travel and Tourism trends and the future of the industry, in addition to how to assess the performance of the marketing spend.

Commenting on the organization of this industry-focused seminar, Marie de Ducla, Industry Head Travel - Gulf, Google, said, "Through its partnership with Potential.com, Google will highlight to attendees at the Seminar the value of effectively communicating with their existing and prospective clients, to better increase their sales revenue, and to effectively manage direct information to their stakeholders, in light of the rapidly increasing competition in the Travel and Tourism industry."

The Seminar is also planned to reveal the best practices in the industry, thus providing attendees with an edge to improve the overall business performance of their entities.