After a pitch, in which four agencies participated, the client decided to grant the two accounts to Grey Group.Grey will be handling the creative communication on a brand level for both Siblou and Plein Soleil respectively.
Les Fils de Chafic Halwanys.a.r.l has been around since 1922. Over the years it has become one of the biggest and most respected names in the field of marketing, sales and distribution of frozen and canned foodstuffs.
Karim Nader, General Manager of Grey Beirut said that, "it is a great opportunity for Grey to enlist such an important client and we hope collaboration will be more intense in the years to come."
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Grey Group acquires two new products in the food industry.
- Lebanon: Saturday, January 26 - 2013 at 11:31
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Grey Group, the all encompassing communication agency, is proud to announce it will be handling two products for its new client, Les Fils de Chafic Halwanys.a.r.l, which are Siblou and Plein Soleil.
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Posted by Nadeen El AjouSaturday, January 26 - 2013 at 11:31 UAE local time (GMT+4)
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