Growing and supporting the creative spark at Global Entrepreneurship Week

Mr Anthony Ryman, Managing Director of grow, is engaging the budding entrepreneurs of tomorrow who are seeking advice and recommendations on starting their businesses. His session is at 4pm on Wednesday 14th at the Crowne Plaza Doha.

Mr Ryman said that often new entrepreneurs get excited about the idea or product but don't fully consider the audience or market that they are targetting.

"Taking an idea to market is a complex matter involving being clear about your product or idea, developing a brand that properly communicates your initiative and then knowing your audience and targeting them through the appropriate channels," Mr Ryman said.

"If Qatar is to develop its entrepreneur class properly as part of the Qatar National Vision 2030, then knowledge and understanding of brand identity and communications must become part of an entrepreneur's foundation set of tools," said Mr Ryman.

Global Entrepreneurship Week (GEW) is the world's largest campaign to promote entrepreneurship, taking place in 115 countries. The campaign takes place 12-18 November 2012. GEW inspires people everywhere through local, national and global activities designed to help them explore their potential as self-starters and innovators. These activities, from large-scale competitions and events to intimate networking gatherings, connect participants to potential collaborators, mentors and even investors—introducing them to new possibilities and exciting opportunities.

As Managing Director of award-winning strategic communications agency grow, Mr Ryman was invited to speak after a highly successful workshop with young and budding entrepreneurs at Bedaya Centre in May 2012.

"I'm really pleased to be on board and to contribute my experience and knowledge to help and inspire the youth of Qatar to become the entrepreneurs of tomorrow," said Anthony Ryman.

Mr Ryman's expertise lies in brand definition and development. His talk focuses on researching past, present and future customer trends to identify the potential needs and requirements of tomorrow's consumer. This knowledge will help budding entrepreneurs to position their product or service so that it meets and resonates with the needs and aspirations of consumers.