Gulf Air joins global airlines in worldwide customer relations forum
- Bahrain: Sunday, October 07 - 2012 at 15:33
- PRESS RELEASE
Championing the importance of customer relations in the aviation industry, Gulf Air, the national carrier of the Kingdom of Bahrain led the 54th Annual Conference of Worldwide Airlines Customer Relations Association (WACRA) - the global customer relations forum - in Kuala Lumpur, Malaysia recently.
Addressing the opening session of the forum, WACRA Chairperson Ms. Kavita Sharma Jassim and Gulf Air Senior Manager Customer Care & Service Quality Control, touched upon the importance and issues relating to customer relations in the wake of recent developments in technology, social media, and the digital world that have changed customer perspectives and expectations.
"In our business of care, it is crucial to manage negative customer experiences without compromising corporate reputation, especially in today's world where social media has become a powerful platform" said Ms. Jassim.
She continued, "At the forum, we exchanged experiences and ideas on how to convert challenges into opportunities by understanding the Customer Harmonics and how we can create a branded service culture to deliver unique customer experience. We also underscored the importance of competitive advantage that we all require in our daily customer care to bring in the much needed value addition to our business in challenging business conditions."
"Above all, it was a great opportunity for me to project the Kingdom of Bahrain and our national carrier Gulf Air at the international forum, sharing over six decades of our experience in the business" Ms. Jassim concluded.
Hosted by Malaysian Airlines, this year's WACRA conference saw over 80 delegates participating with many of them actively involved in several sessions discussing topics ranging from 'Today's App is Tomorrow's Virtual Concierge' to 'Using Appreciative Inquiry to Define our Branded Culture.'
WACRA is a world-wide organization of air transport professionals dedicated to promoting and encouraging a free exchange of ideas and methods to provide a consistently high level of customer service. This has become the forum to share and benefit from each other's customer relations and service experiences and issues. It also co-operates with the Air Transport Association (ATA) and the International Air Transport Association (IATA). WACRA has completed 65 years in the Customer Relations business and has over 60 airlines as its members.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.