Gumball 3000 is all go for UAE luxury tour

Since its launch in 1999, the rally has become a 'must attend' event on the jet-set social calendar.

Gumball 3000 is now launching the first of a global series of Luxury 'LUX' Tours, allowing even more participants to enjoy the spirit of the rally by taking in the finest sights, experiencing the finest hospitality and mingling with the finest company - all whilst driving the world's most elite vehicles.

The first LUX Tour kicks off in the UAE, ending at the 2012 Formula 1 Etihad Airways Abu Dhabi Grand Prix, and potential Gumballers.

"The UAE is famous around the world for the amazing cars that can be seen on its roads and the passion of its car fans," said Maximillion Cooper, founder and CEO of the Gumball Group.

"When you throw in the amazing scenery and stunning, five-star venues, it's not difficult to see why we chose the Emirates to host our very first LUX Tour. We're looking forward to welcoming Gumballers from all over the Middle East to experience an event that will stay in their memories for a lifetime," he added.

The Gumball 3000 UAE LUX tour will begin on 1st November with an exclusive reception at the highest event space in the world, Level 153 at Burj Khalifa, Dubai.

The following day, participants will embark on a two-day journey through the UAE, taking in the Emirates' beautiful desert, mountain and coastal scenery, and enjoying overnight stops at several of the world's most high profile locations - the Atlantis Hotel on the Palm Jumeirah and the Bab al Shams resort.

The final day, 4th November, will see the cars, drivers and passengers head to the finish line at the Yas Marina circuit, where the Gumballers will board an exclusive yacht to enjoy the Abu Dhabi Grand Prix, and to celebrate and reminisce on their incredible journey.

The Gumball 3000 is arguably the world's most famous road rally, covering some 4,800km of public roads, with routes that change every year. With the emphasis on 'Adventure' rather than 'Speed', the Gumball 3000 attracts some of the world's most desirable and unique cars, as well as participants who join up to enjoy the mix of high-octane fun and five-star evening hospitality.

Launched in 1999, the Gumball 3000 has successfully combined art, automobiles, music and film to create a unique aspirational lifestyle brand that, in 2007, was valued at over $200 million by Forbes magazine. Attracted by the incredible line-up of vehicles on show, the rallies also draw huge crowds of car fans.

A host of celebrities and high profile individuals have driven some of the most exclusive cars in the world in past rallies. Numerous A-list celebrities, including Snoop Dogg, David Guetta, Johnny Knoxville, Tony Hawk and even David Hasselhoff, have participated, driving iconic cars as the Bugatti Veyron 16.4 Grand Sport, McLaren MP4-12C, Bentley Brooklands and numerous Lamborghinis, Ferraris and Aston Martins. The rally is a who's-who get together for all those who have a passion for living and incredible cars.