Guy Laroche to create lower-priced secondary lines for EMEA
- Middle East: Saturday, September 29 - 2012 at 03:21
French fashion label Guy Laroche has signed a licensing agreement with Italy's Ittierre to create two lower-priced secondary lines, under the supervision of its creative director Marcel Marongiu. The licence, which covers women's and men's ready-to-wear and leather goods, will be valid for continental Europe, Eastern Europe and the Middle East from fall 2013. Initially, the two lines will be distributed through Ittierre's showrooms in Milan, Rome, Paris and Düsseldorf, and through a selective distribution network.
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