H2 Fashion announces big-time participation in Dubai Shopping Festival

The DSF participation gives shoppers extended offers until 18 February 2013. H2 Fashion has allocated 5 times higher budget for this year's edition in all stores in Deira City Centre, Dubai Marina Mall, Mirdif City Centre, Dubai Mall and Mall of the Emirates.

Hany Abu Omar, managing director of H2 Fashion said: "DSF is an international event that attracts millions of tourists each year, boosting retail sales. The event is supported by a huge marketing communications campaign which positions it on the global front. Moreover, the UAE public and private sectors are closely collaborating to make this event a success every year."

"Dubai is now competing on international level with shopping cities like London, Paris and New York in retail sector in general and fashion sector in particular. We represent 5 global brands and operate 17 stores in UAE, 5 of which were launched in 2012," Abu Omar added.

H2 Fashion represents reputable international brands such as Jennyfer, a young and dynamic French brand targeting teenagers who are looking for trendy apparel at reasonable prices, Andrew's Ties, an Italian brand that manufactures men's shirts, ties and accessories exclusively in Italy in limited editions. Also, the company represents Goldenpoint, an Italian franchise concept with more than 600 shops around the world that provides a wide assortment of hosiery, underwear and swimsuits. Moreover, H2 Fashion owns Lufian's franchisee rights in the UAE life style casual brand elegance men's wear and accessories as well as Galvanni, an Italian brand that manufactures men's, ladies apparel, shoes and accessories in Turkey and Italy.

"We are in progress of finalizing new store launches. The first quarter of 2013 will be a milestone leap for our operations in the country," said Abu Omar.