Harvey Nichols - Dubai celebrates Great British Fashion

During October 2012, visit Harvey Nichols - Dubai and see the spectacular 'GREAT Britain'-inspired visual merchandising that will run throughout the store.

A unique, British-themed area on Level 2 will showcase luxurious designs and the latest Autumn/Winter 2012 trends from the likes of Alexander McQueen, Stella McCartney, Victoria Beckham, Charlotte Olympia and Matthew Williamson. The area will also feature irresistible, specially sourced British memorabilia to commemorate GREAT Britain in style.

Harvey Nichols - Dubai customers who spend Dhs3000 on any British designer in one transaction will go into a prize draw to win a trip for two to London. This fabulous prize is inclusive of British Airways First Class flights for two, a stay at the prestigious Mayfair Hotel and day of pampering, dining and shopping at Harvey Nichols - Knightsbridge.

The GREAT Britain campaign

The GREAT Britain campaign promotes Britain and all that it is proud of, showcasing its cultural and commercial strengths, its people and its places. GREAT Britain celebrates the familiar and the surprising, highlighting both Britain's rich heritage and its thriving contemporary culture.

The GREAT Britain campaign is organised around twelve key themes, each of which showcases a distinct aspect of Britain's character and expertise: Shopping, Innovation, Entrepreneurship, Knowledge, Creativity, Green, Business, Technology, Sport, Music, Heritage and Countryside.

Launched in 2012 to coincide with the Queen's Diamond Jubilee and the London 2012 Olympic Games, the GREAT Britain campaign is a celebration which has brought together leaders in the fields of film, fashion, music, design and industry, who are all united in their desire to promote Great Britain.