HH Sheikh Ahmed Bin Saeed Al Maktoum inaugurates the Jashanmal luxury home store

Covering over 15,000 square feet, the new luxury home store is located on Level 1 of the Star Atrium at The Dubai Mall offering its customers world-class products and luxury goods from around the world.

Tony Jashanmal (Group Executive Director) hosted the evening as he introduced guests to the innovative new store and let them experience Jashanmal' s newest and largest luxury home store in an interactive and entertaining way. HH Sheikh Ahmed later toured the store along with Tony Jashanmal and other invited guests.

Every guest at the event was given a branded passport, opening up different areas of the store where they received special stamps while getting expert cooking tips from the well-known Celebrity Chef Osama, the chance to "test drive" the store's wide range of coffee machines, help in making "couture" cakes while enjoying live art models and displays that brought the store's luxurious product range to life.

Commenting at the launch event, Tony Jashanmal, said: "We are thankful to have the support and presence of HH Sheikh Ahmed Bin Saeed Al Maktoum as we mark the inauguration of our largest ever luxury home store here at The Dubai Mall. This is the latest in our new luxury concept stores and we wanted to ensure that our guests could experience the excellent range of products we have to offer. Entering one of our home stores is like entering a world of luxury which is why we gave our guests branded passports allowing them to experience at first hand our products such as the Lenox tableware (favored by the US Presidents) to luxury luggage, kitchen appliances and the world's finest porcelain."

Jashanmal were delighted to have Diala Makki - (TV presenter from Studio 24) and well-known celebrity Dalia Dogmoch, the founder of Kitsch Cupcakes- giving their support to the opening of the store.

The new store is the Jashanmal flagship home store in the UAE and the company says that customers are already responding positively to the new look, style and layout of the store.

The Jashanmal home store features a wide range of products categories such as dinnerware, cookware, bed and bath accessories, home appliances and luggage. Some of the prominent brands available at the department store are Lenox - the tableware favored by Presidents, Dankotuwa - the world's finest porcelain, Rimowa - the luggage luxury brand from Europe, Victorinox- the leader in Swiss army knives, Berghoff - unique kitchen and table ware, Bugatti - know for luxurious and elegant home products, Delsey - light and secure luggage, as well as Kenwood and Delonghi kitchen appliances.