The first Hilfiger Denim concept store now open in Dubai Mall

Surfing on a wave of popularity since the launch of Tommy Hilfiger in the GCC, the success story of this lifestyle brand continues to unfold.

Hilfiger Denimis now open in The Dubai Mall. The latest retail concept falls in line with growth and expansion plans for the brand in the GCC.

The lifestyle brand will also complete the establishment of the new corporate flagships in Saudi Arabia and Kuwait in the next two months. Tommy Hilfiger's new concept will merge special collections and give a dedicated place for the denim and fashion lines.

Tommy Hilfiger's lifestyle offering, Hilfiger Denim,caters to a younger audience with an innovative range of products. The new concept is more accessible for budget-conscious customers, offering more affordable, edgy collections to suit the needs of fashion lifestyle shoppers.

Spread over 1378sq.ft, the new Hilfiger Denim outlet from retail giant Apparel Group features Menswear, Womenswear, Accessories and Footwear.