Holiday Inn Dubai - Al Barsha sustains success with new facilities
- United Arab Emirates: Wednesday, October 24 - 2012 at 10:43
- PRESS RELEASE
Aiming to boost its market share, the Holiday Inn Dubai - Al Barsha is adding new executive rooms and upgrading technology as well as augmenting amenities and starting refurbishment of the atrium and restaurants in 2013, according to General Manager JS Anand.
"We have maintained a healthy mix of source markets, with new visitor streams from countries such as Canada, France, Italy and Sweden offsetting minor downturns in the German and Danish markets for instance," he said.
"The UK continues to be our biggest source of business and the US remains positive, but we have also been encouraged by the tremendous boost from the GCC, particularly during the holiday season for Eid."
Looking ahead to 2013, Mr Anand said February had traditionally been a busy month for Dubai, and would be critical to define the pace of activity for the year.
"New hotels will definitely impact on existing players in the market, certainly towards the end of 2013, but we believe that the Dubai Department of Tourism & Commerce Marketing is doing a tremendous job in its branding strategies for the city and reaching in to new markets."
For 2012, the Holiday Inn Al Barsha has recorded a 5% increase in occupancy and 8% rise in average rate, above the average for Dubai hotels, and Mr Anand said this was as a result of positioning as a four star hotel that offered five star look and operation.
"This enables us to offer competitive pricing without compromising on service standards," he said.
"Customer retention has been high, supported by a dedicated and passionate team. Adapting to the changing dynamics of the market is essential, as well as implementing creative revenue management to meet profit expectations while maintaining value pricing for the customers."
The 310-room Holiday Inn Dubai - Al Barsha hotel was recently honoured with the Silver Award in the Best 4-Star Business and Corporate Hotel category at the MENA Travel Awards.
Located near the Mall of the Emirates, and in close proximity to Media City and Internet City, and the Dubai Marina, the hotel has established a reputation for quality dining with eight outlets featuring Indian, Thai, Japanese, Lebanese and international cuisine.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.