HORECA Trade launches Hoki fish in the UAE market
- United Arab Emirates: Thursday, March 21 - 2013 at 12:33
- PRESS RELEASE
Following the call for action by the Emirates Wildlife Society and other international organizations, to raise awareness on the endangered Hammour fish (Orange spotted grouper), HORECA Trade plays an active role in safeguarding the UAE's most threatened fish by introducing the Hoki Fish to the market.
HORECA Trade has launched the Hoki fish-"Amaltal" brand to the foodservice market in the UAE offering restaurants and fast food chains a more sustainable seafood option. It is also giving them the opportunity to prepare tasty high quality dishes using a sustainable fish, while still being competitive in terms of prices versus Hammour and many other species in the market.
"Restaurants can now make a difference by replacing Hammour, which is unsustainable, with a sustainable one like Hoki on their menus" said Marco Kouch - Seafood Category Manager at HORECA Trade. "By purchasing fish caught or farmed using environment friendly practices, they also support healthy, abundant oceans" he added.
Hoki comes as a great replacement to Hammour, offering a succulent white flesh that is rich in omega-3 acids, making it a good dietary choice. Studies have also suggested that this type of fish, which lives in the middle depth of water, is a conscious choice for consumers who are concerned about the environment and its sustainability.
Hoki fish is snap-frozen in the ocean, aboard highly-sophisticated fishing boats; ensured to lock in the nutrients and freshness of the fish. It comes to the UAE with zero-glaze and is considered the most exportable fish from New Zealand which has been certified by the Marine Stewardship Council and managed by sustainable quota system set by the Government.
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