HP launches first brand experience center in Middle East

The HP Total Care Center which officially launches in Dubai on September 26th, is the first of its kind in the Middle East. It forms part of HP's continued effort to expand its industry leading customer service experience offering.

Customers will be able to access a range of free and paid services to enable a swift upgrade or repair including one-to-one advice from trained product experts, in-house PC and printers service support, training, and a chance to experience the latest HP products in the consumer and commercial Demo Zones, including products like the new HP Envy Sleekbooks, HP Omni 27" All-in-one Touchsmart, HP Specter, HP Deskjet Ink Advantage 5525 eAIO printers and more.

Each customer will be able to seek advice on how to get the best out of their PC, be it with the help of a free PC check-up, performance boosting accessories like an HP wireless mouse, HP extended life notebook battery and HP webcam, or services specifically created with HP Total Care Center customers in mind. Free software training courses will also be offered at the Center to small groups looking to get more from their HP products. Training sessions will include Organizing your Photos and Music, Microsoft Office Essentials, Windows 8 Upgrade and navigation, and Internet Security. To better match individual customer expectations, HP has developed specific services including HP SmartFriend for better usage services and HP Care Pack for warranty extension services to maximize your HP product experience. Plus, customers can find the entire consumer and commercial portfolio of HP products including notebooks, desktops and accessories.

In addition to the support services and product displays, customers can login to free wi-fi, visit the Internet Bar and keep their children entertained at the Kids Play Desk.

Salim Ziade, General Manager HP Printing and Personal Systems, Middle East, said "We go to great lengths to redefine the experience and interaction for our customers with new innovative products and services. Building and maintaining customer service and loyalty is a major driving force for HP, and the establishment of our unique Total Care Center in Dubai demonstrates our commitment to extending our customer support. The Total Care Center will enhance the number of ways in which people can interact with sales staff, seek support and purchase HP products, as well as improve our after-sales care to provide a faster, more personal service to our valued customers. Our on-site training courses will also enable customers to get the most from their PC experience."

The HP Total Care Centre in Dubai will be open everyday from 10am to 10pm.

HP's latest line-up of powerful and stylish desktops, laptops, printers and accessories will be available for purchase during Gitex Shopper, September 29 - October 6. Customers can visit the HP Experience Stand located at Sheikh Saeed Hall SS2-2 and SS2-3 to interact with products, tap into the Universal Music catalogue with HP Play, check out live performances, play games to win prizes and get a good deal on purchase of HP products.