HTC announces UAE launch of its new flagship smartphone new HTC One

Crafted with a distinct zero-gap aluminium unibody, the new HTC One introduces HTC BlinkFeed, HTC Zoe and HTC BoomSound, key new HTC Sense innovations that reinvent the mobile experience and set a new standard for smartphones.

"The new HTC One smartphone is the beginning of a journey that will revolutionise the smartphone space. We are introducing game-changing technologies that push the boundaries of smartphone accomplishments further than ever before," said Jon French, Vice President, HTC MEA.

"The new HTC One gives our consumers what they want: easy access to everything that's important to them. Every aspect of the new HTC One, from its aesthetics to its user interface and groundbreaking technology, was designed because we listened to our consumers, and to the market," he added.

"Since HTC's inception, we have sought to partner with leading organisations to further expand upon our offerings. These collaborations are carefully selected to boost our user experience, and we are proud to have partnered with the UAE's vibrant and dynamic telecom provider, Du, for the launch of the new HTC One," said Mohamed Kais Zribi, HTC MENA Regional Director.

"This partnership sees the coming together of two like-minded brands who share the same vision and philosophy of delivering the highest level of customer experience, as well as a harmonious merging of complementary technologies with the new HTC One and Du's 4G LTE network," he added.

"We chose to partner with HTC for the launch of the new HTC One because of the synergy between our brands. We share the same desires to create customer-centric products; we are driven by innovation and seek to drive change in our respective fields," said Yasser Al Yousuf, Director - Premium Personal Market, Du.

"The new HTC One is among the first LTE phones to be launched on our 4G LTE network, giving customers the ideal platform to enjoy data consumption upto 100 Mbps in the UAE," he added.

The new HTC One will be available in the UAE in both LTE and 3G connectivity options with 32GB internal memory.

HTC BlinkFeed: A personal live stream right on the home screen
At the centre of the new HTC One experience is HTC BlinkFeed. HTC BlinkFeed is a bold new experience that transforms the home screen into a single live stream of personally relevant information such as social updates, entertainment and lifestyle updates, news and photos with immersive images so that people no longer need to go to separate applications to find out what's happening. HTC BlinkFeed aggregates the freshest content from the most relevant and interesting sources, giving it to people at a glance, all in one place, without the need to jump between multiple applications and web sites.

To enable this new dynamic approach to the smartphone, HTC will provide both local and global content from more than 1,400 media sources with more than 10,000 articles per day from some of the most innovative media companies, such as the AOL family of media properties, ESPN, MTV, Vice Media, CoolHunting, Reuters, Al Jazeera, and many others. For more information on HTC BlinkFeed's content partners, visit the HTC Blog.

HTC UltraPixel Camera with HTC Zoe
The breakthrough HTC UltraPixel Camera redefines how people capture, relive and share their most precious moments. HTC Zoe gives people the ability to shoot high-res photos that come to life in three-second snippets. These Zoes, photos and videos are then displayed in a unique way that brings the gallery to life and transforms the traditional photo gallery of still images into a motion gallery of memories. It also automatically creates integrated highlight films from each event comprised of Zoes, photos and videos set to music with professionally designed cuts, transitions and effects. These highlight videos can be remixed or set to different themes, and can be easily shared on social networks, email and other services.

To enable this innovative camera experience, HTC developed a custom camera that includes a best-in-class f/2.0 aperture lens and a breakthrough sensor with UltraPixels that gather 300% more light than traditional smartphone camera sensors. This new approach also delivers astounding low-light performance and a variety of other improvements to photos and videos. In addition, the perfect self-portrait or video is just a tap away with an ultra-wide angle front-facing camera which supports 1080p video capture. Multi-axis optical image stabilisation for the rear camera also helps ensure video footage smoother whether stationary or on the move. HTC UltraPixel camera adds many other features and effects such as enhanced 360' panorama, time sequencing and object removal.

HTC BoomSound
The new HTC One offers the best audio experience of any mobile phone available today. HTC BoomSound introduces for the first time on a phone, front-facing stereo speakers with a dedicated amplifier and an amazing full HD display that immerses people in music, videos, games and the YouTube clips they love. Beats Audio integration is enabled across the entire experience for rich, authentic sound whether you're listening to your favorite music, watching a YouTube video or playing a game.

HDR recording uses advanced dual microphones and audio processing to capture clean, rich sound that is worthy of high-definition video footage. Phone calls sound great on HTC One thanks to the addition of HTC Sense Voice, which boosts the call volume and quality in noisy environments so that conversations come through loud and clear.

Metal Unibody Design
Wrapped in a zero-gap aluminium unibody and sporting a brilliant 4.7", Full HD (1080p) screen, the new HTC One features the latest Android Jelly Bean operating system and LTE network technology to offer blazingly-fast browsing in a package that combines premium design with breakthrough build quality.

Available in stunning silver and beautiful black, the sleek and crafted aluminium unibody sits comfortably in the hand and showcases HTC's unique antenna technology, which helps people achieve a crystal clear signal. The display also resists scratches and reduces glare, whilst offering incredible 468ppi resolution and rich, natural colours.