Humana and TPM FZCO announce the launch of Humana baby food
- United Arab Emirates: Tuesday, February 12 - 2013 at 16:03
- PRESS RELEASE
Humana GmbH and The Principals MENA FZCO are proud to announce their official partnership in the Middle East, to launch Humana baby food and pediatric nutritional supplements in the region.
Humana has been a leading international brand in the infant and baby food sector for over 60 years, developing and producing high-quality baby food from premium raw materials. The recipe for Humana's success lies in their implementation of the latest scientific discoveries in product development, using gentle, state-of-the-art production processes. By combining stringent quality standards with a superior knowledge of young children's requirements, Humana ensures children get everything they need for a healthy diet, from the very start.
Mr. Eckert continues, "Our goal is to deliver the best possible nutrition through our products, and help parents provide the optimal diet to meet their children's changing needs from pre-birth onwards. We will ensure this by implementing key scientific research in the region, by partnering with leading experts and organizations here, and by offering nutritional services to parents and health care professionals in the Middle East."
In 1950, Humana launched the first adapted infant formula on the German market. In doing so, it set a milestone in modern baby food. More milestones followed, as Humana pioneered product innovations for the entire sector. To this day, every step of Humana's process, from research through development to production, is carried out entirely in Germany. Humana has benefitted from close working relationships with scientists, physicians, midwives and nurses that have developed over decades.
The brand is trusted by millions of parents in over 50 countries worldwide and offers an extensive, innovative range of products for infants and young children.
Dr. Mohammed Abul Hawa, Vice President, The Principals Mena FZCO, supports the launch, "Our vision is to become a profitable growth power house for Humana Baby food and nutritional supplements in the Middle East by making this category relevant and accessible to as many mothers as possible."
Dr. Abul Hawa adds, "Driven by the hard work of our passionate, empowered, high-performing team, supported by strong relationships with trusted manufactures and distributors in over 12 countries, we are committed to consistently delivering extraordinary value to our customers, our investors and all who work with us."
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