Hyundai launches Middle East Certified Pre-owned Program
- Saudi Arabia: Tuesday, January 15 - 2013 at 11:19
- PRESS RELEASE
Following on from its remarkable success over recent years in the Middle East's new car market, Hyundai is now set to shake up the region's used car market this January with the launch of its first Certified Pre-owned Program.
The launch of the new program, starting with the opening of a dedicated showroom in Jeddah, Saudi Arabia, this month, will contribute to improving the all-important residual value of the Korean brand's cars in the region. This in turn will benefit buyers of new Hyundai models, who can be confident of obtaining strong resale prices for their cars.
Providing a hassle-free buying experience from the Hyundai's highly professional network of distributors, the new Certified Pre-owned Program offers the type of peace of mind that can often be missing when purchasing a used car.
Pre-owned Hyundai models will come with a 1 year/20,000km additional warranty over and above the original manufacturer's warranty, while each vehicle also undergoes a full history check that guarantees that the stated mileage is correct.
For further reassurance, every car is subjected to a detailed 100 point technical check by highly trained Hyundai technicians prior to reaching the showroom.
The check list has been developed specifically for the Middle East, taking into account the region's demanding environment, with particular focus on aspects such as the air conditioning system and braking efficiency. In the event of a serious defect, customers have the right to return and change the car within 15 days.
All cars offered under the program will be less than four years old, with customers entitled to a free test drive of the vehicle they are interested in. They can also opt for an additional service contract that includes road assistance services complimentary oil changes and discounts on parts repairs.
"The launch of the Certified Pre-Owned Program represents a significant moment for both Hyundai and our customers in this region. It is set to enhance the whole ownership process for both new and used car customers, and contribute to even stronger residual values for our car line-up," said Tom Lee, Head of Hyundai's Middle East Regional Headquarters.
"Importantly, this program has been developed with the specific needs of Middle East customers in mind. We conducted studies into how they purchase, use and sell their cars, and how we could enhance the used car purchasing process."
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