Hyundai launches premium lounges across Middle East

Salesmen and saleswomen who have been specially trained on Hyundai's premium range of cars, the Centennial and Genesis, are on hand to assist customers in a dedicated reception area.

Tom Lee, Head of Hyundai Middle East's Regional Headquarters, commented, "The premium lounges have been established across the Middle East to offer customers an exclusive and luxurious experience. The premium range is receiving increased recognition across the region, with the Centennial recently being named 2012 Car of the Year by leading motoring magazine Sport Auto, and now customers can relax and enjoy a premium experience in our showrooms."

Hyundai premium car owners are offered a comprehensive Premium Assurance Programme throughout the Middle East. Customers buying a brand new Centennial or Genesis can enjoy a five-year unlimited mileage manufacturer warranty, plus free service contract for three years or 60,000km.

Hyundai will also include a guaranteed buy-back value, up to 3 years roadside assistance and provide the customer with their very own premium service advisor under the terms of the programme.

Hyundai is the fourth largest automotive company in the world and, with its premium range of cars, has expanded into the luxury car segment to compete with existing automotive companies such as BMW, Mercedes and Lexus. In 2013, Hyundai is set to place the focus on its premium models and customers even more than before.

Testament to Hyundai's upwards growth in 2012, over 3.18 million cars have already been sold worldwide year-to-date. Sales are increasing due to Hyundai's commitment and investment, offering better quality product than ever before, new marketing strategies and improved distributor networks.

The Middle East has played a key role in this growth, with a 6% increase in sales up to November, from 262,692 units in 2011 to 278,515 units sold in 2012.