ICONIC opens new store at The Avenues in Kuwait, Phase 3

Augmenting the brand's ever-growing presence in the Region, the store was inaugurated by Nisha Jagtiani, Business Head ICONIC along with senior management. The new store is aptly located in 'The Mall' where it aims to become an ideal shopping destination for chic and stylish audiences.

Taking inspiration from the brand's on-going Fashion Different campaign, the store layout and design is a visual treat to visiting customers and establishes ICONIC's brand message that represents a unique spirit where fashion, innovation and lifestyle collide.

A one-stop wardrobe solution, ICONIC's collection caters to men, women and kids, while also providing a separate section for Abaya's and Jalebiyas keeping in mind the market's cultural diversity. With a vast selection of trendy merchandise available in custom designed departments, the store also houses niche and cult brands such as Lucy in the Sky, Philosophy and Turk & Fillmore.

Excited about the new venture, Raza Beig, CEO Splash & ICONIC, said, "The Avenues is the largest and most prominent shopping destinations in Kuwait and with its recent extension - The Mall, the timing is perfect for ICONIC to make its debut. The aim is to provide the fashion savvy consumer complete unmatched fashion solutions with an experience that entices them to come back to our store."

As a part of its unique offerings, ICONIC also retails exclusive collections by prominent local designers like Aiisha Ramadan. To complement the fashion selection, a wide array of footwear is available for both men and women while the accessories section is a haven for any woman.

Brimming with fashion different merchandise and an exciting shopping experience for everyone, the store is located on Level 1 of 'The Mall'. Be prepared to embark on an inspiring, fashion different journey with ICONIC.