Iconic triumphs at the Images RetailME award ceremony with the Most Admired Social Media Campaign of the year 2012

An ecstatic Raza Beig, CEO Splash & ICONIC accepted the award amidst loud cheers and enthusiastic applause from the audience and his team members.

"In today's age, every brand finds the need to establish itself powerfully on the various recognized social media platforms and ICONIC has not only proven to be one of them but also gained industry recognition for the same. The brand believes in constantly staying connected with its fans both online and offline and this motto has worked in the brand's favor."

With a panel of judges involving experts from the retail industry, the brand's winning campaign 'Fashion for the Everyday Icon' clearly impressed them with its strategy and approach. Inclusive of a 360 degree marketing tactic that revolved around effectively promoting the campaign through Social Media, the campaign gained maximum popularity and exposure, along with finding fervor from its fashion enthusiasts too.

The award is another milestone at the RetailME Awards, where ICONIC previously won the Most Admired Store Design and also took home the title of Most Admired Departmental Store for the year 2011.

ICONIC is currently present on Facebook, Twitter, YouTube, Instagram and Pinterest too. The Facebook page generates much interest and beautifully marries the online initiatives with the in-store activations. Establishing a clear and crisp connection between the brand and the fans, ICONIC truly believes in continuing its winning streak. Also keeping ahead of times, the recently revamped website, 'theiconicstores.com' promises to deliver the best virtual tour of the brand, showcasing what's currently trending at ICONIC for its young at heart customers!