IKCO intends to expand production of self-developed cars

Taghavinejad, IKCO strategy and planning deputy CEO said that the only way to expand the company's global target markets is to present our brand products in these markets.

Runna and Dena are two new IKCO-brand cars. Runna has recently rolled off the production line and Dena will enter the mass production phase by this yearend. IKCO has so far presented Samand and Soren in international markets that were warmly welcomed by the customers.

The deputy CEO said, "International markets are looking forward to receiving IKCO new cars like Runna. After satisfying domestic market, IKCO would be ready to present this new product into international markets too."

Runna has been exhibited in four motor shows in Russia, Ukraine, Belarus and Iraq so far and has been warmly welcomed by the visitors.

Studies show that second IKCO brand car has been treated very well in the Middle East and North Africa. The same study indicates that people in Iraq, Jordan, Syria, Lebanon, Egypt, Tunisia, Algeria and Libya have liked the quality, safety, accessories and the price of the car.

According to Taghavinejad there are 68 potential target markets for IKCO products all around the world. Neighboring countries, Islamic countries and those countries near IKCO production plants are parts of this potential market. The focus and priority is on those 20 high potential markets. More than 80% of IKCO global sales would take place in these markets.

The CEO believes that effective and active presence in the markets of Islamic countries as well as the new emerging markets and increasing IKCO brand cars share in the company's export portfolio is a strategic approach in IKCO global sales.

Creating a multi-product portfolio and transforming to a multi-brand car manufacturing company with high competitive capabilities is IKCO's top priority goal for near future.