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Impact BBDO awarded Etisalat's creative ad account
- United Arab Emirates: Monday, January 14 - 2013 at 04:30
Etisalat, one of the biggest advertisers in the UAE, has decided to consolidate its creative advertising account into Impact BBDO following a delayed review, Campaign ME has reported. In October 2011, the telecoms operator had reactivated its dormant creative advertising pitch, with the review taking more than a year to reach a conclusion. Both Impact BBDO and Lowe MENA had been incumbents on the account, with the entire business now to be with Impact BBDO, the report said.
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