Sachin Gokhale, Business Head, Middle East & Africa, IndiaCast, said, "We are thrilled with the positive audience response received by MTV India since it launched in MENA region in August '12. The rare blend of South Asian focussed lifestyle, youth & original music programming on the channel has been much appreciated and tentpole properties like Coke Studio Season 2, MTV Unplugged, Roadies etc in particular have built very loyal audiences in a short span of time."
It is part of our channel strategy to bring South Asian audiences in MENA region localized experiences wherein they can engage and be a part of MTV India's content in a more intimate manner.
This MTV India Unplugged LIVE concert is just the first of such activities our audiences will see in the region over the next year & we are planning several more such musical and lifestyle experiences based on our popular properties in the near future."
Shafqat Amanat Ali Khan, 47 years old is a classical singer belonging to Patiala Gharana. Shafqat, who was lead singer for the band Fuzon till 2006 has sung popular Bollywood songs like Mitwa, Yeh Honsla, Mora Saiyaan, Tere Bina ,Dildaara etc. He was awarded the Pakistan President's Pride of Performance civil award in 2007.Shafqat has featured on Coke Studio Pakistan, Coke Studio @ MTV & recently also on MTV India Unplugged Season 2.
Shilpa Rao, 28 years old started her career singing advertising jingles & moved on to Bollywood film music in 2006. Her work includes Tosey Naina Lagey, Saiyaan Re,Ek Lau, Dhol Yaara Dhol, Ishq Shaava etc. Shilpa has featured on Coke Studio @ MTV Season 2 & recently on MTV India Unplugged Season 2.
MTV India Unplugged LIVE is supported by Emax as the Presenting sponsor with Shoemart, Max, Xpress Money Cash to Card & Oasis Water as Associate Sponsors. Media Partners for the event are City 101.6 & Khaleej Times. Support Partners are Jet Airways, Al Wasl Printing Press, Signature by Sanjeev Kapoor and Quick Photo Studio. The event is showcased by Emirates Vision Event.
MTV India is distributed in over 31 countries around the world. Within the MENA region, MTV India is available across 21 countries through DTH, Cable & IPTV through Pehla & E Life Packages.
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IndiaCast presents MTV India Unplugged LIVE concert in Dubai on 25th Jan'13. The concert features the popular Sufi and Bollywood legends Shafqat Amanat Ali Khan and Shilpa Rao performing their biggest hits in a fully acoustic set up and will be the first time a show of this kind is being organized in the MENA region. The concert will be held at Safina Ballroom, Jumeirah Beach Hotel, Dubai.
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Posted by Ishraq Al TalThursday, January 17 - 2013 at 16:03 UAE local time (GMT+4)
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