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Instagram stops support for key Twittter integration
- USA: Thursday, December 06 - 2012 at 01:26
Instagram, the online photo-sharing service that was recently acquired by Facebook Inc., has removed a key element of its integration with Twitter, a move seen by analysts as a signal of a deepening rift between two of the web's dominant social media companies, Reuters has reported. The company switched off support for Twitter "cards" in order to drive Twitter users to Instagram's own website, said the chief executive of Instagram, Kevin Systrom. Twitter "cards" are a feature that allows for embedding and viewing multimedia content like YouTube videos and Instagram photos directly within a Twitter message. "We believe the best experience is for us to link back to where the content lives," Systrom said. "A handful of months ago, we supported Twitter cards because we had a minimal web presence," Systrom said, noting that the company has since released new features that allow users to comment about and "like" photos directly on Instagram's website.
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