Interactive Intelligence to host 'Customer Experience Excellence through Effective Contact Center Solutions' seminar in Saudi Arabia

The half day event will feature presentations and case studies by the organization's top regional executives who will highlight the key trends shaping the contact centre environment.

The seminar will also outline means to increase productivity and performance while simplifying the management of resources and is aimed at CIOs, CTOs, senior technology managers, customer service or experience officers, business strategists and development managers of large contact centres in the Kingdom.

"The advancements in technology today mean that customers are far more connected than ever before. They have become accustomed to the constant and rapid availability of services and expect the same speed of delivery from their customer support providers. To be an effective market player, an enterprise has to leverage advanced contact centre technologies to deliver superior customer service consistent with the company's brand and reputation," said Abdul Nasser Bangcola, country manager, Saudi Arabia at Interactive Intelligence.

"Interactive Intelligence is the trusted provider of contact centre software for over 4500 companies worldwide. Our customers utilize the innovative, flexible and reliable Customer Interaction Center as the software platform to eliminate repeat calls, transfers, complaints and escalations thereby delivering great customer experiences," he added.

The presentations at the event will focus on market trends and customer experience management, dealing with the mobility trend, process automation as a means to streamline operations and increasing the effectiveness of outbound campaigns. The seminar will also feature a presentation on the company's flagship Customer Interaction Center (CIC) solution.

Interactive Intelligence's Customer Interaction Center is an all-in-one contact centre platform for multichannel interactions, available as a cloud-based service, on-premise, or as a managed service. It provides unified communications for scalable, application-rich IP PBX, messaging, conferencing and collaboration throughout the enterprise. The company's Interaction Process Automation (IPA) application provides communications-based business process automation for control over multi-step people-centric processes. It gives visibility into operations, and content-inner management to handle even the most extensive information volumes.