New international hotel brand Tangram Hotels for business travelers unveils expansion plan in GCC and Middle East

With an ambitious expansion plan, Tangram Hotels is currently looking at opportunities in many business hubs including Dubai, Abu Dhabi, Muscat, Doha, Riyadh, Cairo, Tripoli, Fez, Nairobi, and Casablanca among other first and second tier cities of the Middle East and Africa region, to introduce its novel concept of smart hotels together with like-minded partners and investors.

With operations recently established in Erbil, the hotel brand is looking deeply at the specific needs of business travellers, as it was created to bring new life to the midscale hotel landscape, a hotel concept with high standards and a meaningful, intuitive design offering a functional and customizable experience for business travellers.

"Tangram is about a contemporary lifestyle at an affordable price, for local travellers with global awareness. Tangram guests value time, individuality, lifestyle, and innovative solutions that make their lives easier above all. To them, connectivity, functionality, user-friendliness and reliability of service are essential. These contemporary business travellers want to stay somewhere where they can Work, Play & Rest," says Michael Henssler, Chief Executive Officer of Beijing Tangram Hotel Management Co. Ltd.

The new brand has boldly come up with an affordable hotel concept aiming at managing the necessities of business stayers while letting go of excessive and redundant aspects of traditional hospitality services. The concept boasts functional comfortable rooms, high speed Wi-Fi connection all around, quick and fresh meals and other modern business facilities and conveniences guests may aspire for while on a short business stay.

Tangramhotel concept not only delivers exceptional value for today's discerning clients, but also carries smart strategic solutions for hotel owners and investors, in light of the challenges and the fast changing dynamics in the macro-environment. For developers and investors, Tangram represents a simple fail-proof model that can be developed twice as fast as any traditional hotel, with the most interesting returns on investment for the hospitality industry, due to its modular construction and innovative operational integration methods.

While the actual investment scale depends on individual investment opportunities and their owners, Tangram hotels business model has a clear edge by offering cost effective investments at relatively lower initiation costs than traditional hotels in the region.

As the newest member of Global Hotel Alliance, the largest alliance of independent hotel chains in the world, Tangram has access to global distribution right at the onset. Christopher Hartley, Chief Executive Officer of Global Hotel Alliance, says, "We, at GHA, are excited to welcome Tangram Hotels to our growing portfolio of member brands. Tangram has ambitious expansion plans in emerging markets, where GHA lacks coverage; and we are confident that their innovative product concept will appeal to our international customer base."

"Tangram is exciting, practical, modern and comfortable; it looks deeply into the needs and expectation of today's and tomorrow's business travellers all over the world," concluded Henssler.