International Marketing Services and My-HD Media form strategic partnership with Knetik Media

IMS, a sales and marketing company that promotes consumer electronics, and My-HD Media, a Low pay TV platform offering a wide range of High Definition channels via satellite, are responsible for distributing Knetik Media's OTT direct to consumer services in the GCC, North Africa, and Levant.

Knetik Media is working with the two companies to market its video streaming services by bundling OTT applications with set-top boxes that are then distributed to the Middle Eastern consumer in such countries as the United Arab Emirates, Kingdom of Saudi Arabia and Qatar.

"We are excited to work with My-HD Media and Knetik Media to supply both popular and unique content to a rapidly growing demographic of consumers that are demanding it," said Abdollah Hadadi, Operator Business Account Manager of IMS.

"We are working together to provide solutions that will enable more users to experience a service that offers a wide selection and depth of entertainment unparalleled to what is currently being broadcasted on mainstream channels."

"In addition to the hungry expat market within the middle-east, communities outside of the region are hungry for content from shows and media back home," said Knetik Media Chief Executive Officer Shane Robinett.

"Our objective with this partnership is to provide a wide range of content, shows and films to the audience when and where they want. We're expecting tremendous growth in this market and have worked hard to develop outstanding local and regional content relationships."

Knetik Media is currently developing a number of video-streaming services that will provide thousands of hours of entertainment content on multi-screen devices for the Middle Eastern consumer. The first of the services is expected to launch in February.