ISD Global in worldwide relaunches Brand Knew magazine
- United Arab Emirates: Saturday, July 28 - 2012 at 10:14
- PRESS RELEASE
ISD Global, the Dubai based new age branding & communications consultancy has re launched its magazine Brand Knew. The magazine provides a holistic perspective on the world of brands & branding. Published in two avataars- Print and a digital version, Brand Knew's distribution footprint straddles the UAE & rest of GCC, India, the UK, USA and parts of the Far East and reaches out to more than 200000 readers every month in these referred markets.
Versions for the tablet & smartphones are also under development to ensure that all potential consumption touch points are addressed.
"In times of saturated markets with exchangeable products, all marketing efforts must focus on the customer. Brand strategies have an immediate impact on business success, and generating corporate value means building a brand that works by catching the consumer at the moment of truth. Understanding the process for owning a space in the psyche of the customer is all that it boils down to. Brand Knew is committed to providing a global perspective on brands. Challenging readers to think further about the important issues that are affecting brands now and in the future. Brand Knew is not a one-way street; we provide the opportunity for an open exchange on the subject of brands and branding from practitioners around the world. Brand Knew is a magazine for news, insights, intelligence & views that you can muse over & use, month on month," avered Suresh Dinakaran, Managing Editor, Brand Knew and Group CEO of ISD Global, the publishers.
"For us it was a natural extension within the branding industry domain- there is a vaccum for such distilled, relevant intelligence made available at a single destination, in an easy to consume format. On platforms that are most comfortable. Hence the choice of multiple delivery platforms be it print, digial and very soon tablet & smart phone versions," continued Muffaddal Joher, New Media specialist at ISD Global.
"Geography is certainly history- seamless flow of information, goods & services warrant that content is produced and distributed in a manner that is resonant & respectful of today's times and peoples' lifestyle patterns. Brand Knew will continue to put its foot where its mouth is by being ground up on its approach to delivering relevant, disruptive content,' opined Sagar Patil, Country Head for ISD Global for the European market.
"Brand Knew has had a fantastic response from advertisers and the advertiser categories include Cars, Personal Care, Fashion, Consumer Electronics, Luxury goods etc. Some of the brands that feature in this issue include Volkswagen, Apple, Lambhorgini, Gillette, Puma, Quinting etc. We look forward to receiving continued support from the community of brands as they dynamically seek to reach out to audiences with high disposable incomes and an irreverent need for soaking in intelligent, usable content," concluded Suresh Dinakaran.
As a brand marketing & communications consultancy, ISD Global's biggest strength is its worldwide team allowing it to offer cutting edge brand marketing services across a wide cross section of industry genres including Automobiles, FMCG, Banking & Financial Services, Real Estate, Consumer Electronics, Luxury & Lifestyle, Fashion & Jewellery, Education &Training, IT & IT services, Travel, Tourism, Hospitality, Food & Beverages, Media & Entertainment, Furniture & Interiors, Office Automation etc. With operations spanning international locations including UAE, India, UK, USA, Canada, Mauritius & Vietnam, the ability to cross pollinate resources, market insight & intelligence for the advantage of brands it works with is, immense.
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