ITL Cosmos Group appointed as exclusive Middle East distributor of 'One For All' AV accessories from Universal Electronics

Dr. Ram Buxani, President of ITL Cosmos Group, said that the partnership with the US-based Universal Enterprises is of strategic importance for the company, as it further strengthens its brand portfolio, offering a wider bandwidth of world-class products for consumers.

Universal Enterprises represents 'One For All,' a brand with a strong portfolio of premium AV accessories of the highest quality standards. In addition, One For All (OFA) complements the major television brands rather than compete with them as it maintains a good degree of brand neutrality.

Menno Koopmans, Vice President (International Sales), at UE, said, "The partnership with ITL Cosmos Group will further strengthen the market outreach of OFA, given the vast network of the company."

"in fact, in almost every second home globally, the remote control being used would have been designed by UE, and we are now delighted to further strengthen the product reach in the region", he added.

Universal Enterprises was founded in 1986 and is the global leader in wireless control technology for the connected home. Its portfolio of patented technologies and databases of infrared control software have been adopted by many Fortune 500 companies and leading consumer electronics brands globally.

On the partnership with ITL Cosmos Group for entering the Middle East now, Koopmans explained that the initial offering from UE mainly included universal remote control devices. "But now we have added several other products, including brackets, LCD/LED & DVD/BR cleaners, DVD/BR cleaners, premium quality cables, headphones, antennae and switches. So with a complete portfolio, OFA offers a strong value proposition to the customer."

Koopmans said "Over the past few years OFA has been growing to now hold a top slot in two of its primary product lines: remote controls and antennae in Europe and the US. OFA recently entered India and is now building its position in the ME & Africa, and the Far East is next."

Dr. Buxani added, "ITL Cosmos Group plans to introduce OFA in the UAE this month (October) and subsequently in all major countries of the Middle East. He also said ITL Cosmos Group is planning to partner with other major vendors shortly."