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ITU approves Ericsson's new video standard

  • Sweden: Monday, January 28 - 2013 at 05:55

UN standards body, the International Telecommunication Union (ITU) has approved a new video standard developed by Ericsson to revolutionise delivery of video to mobile devices, PC World has reported. Video codecs are used in the digital world to encode data for transmission and decode it for playback. According to the ITU, the new codec, called High Efficiency Video Coding (HEVC) or H.265, needs only half the bit rate of the current most widely used standard for web video, H.264, which accounts for 80% of all internet video. The new video codec will "considerably ease the burden on global networks where, by some estimates, video accounts for more than half of bandwidth use," said the ITU.

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