Jack Wills opens its second UAE store at Mercato
- United Arab Emirates: Sunday, February 10 - 2013 at 11:09
- PRESS RELEASE
Jack Wills, the quintessential British clothing brand, officially opened its second UAE store at Mercato yesterday.
The new store, located at Mercato, the Mediterranean inspired shopping destination, follows the successful opening of Jack Wills' flagship store at The Dubai Mall at the end of November. With its original decor, including its trademark striped Land Rover, the new store invites customers into an incredible shopping experience.
The brand's British roots are clearly visible in the design of all Jack Wills stores but the furniture pieces that decorate the shops make each of them unique and different. The wood tables, closets and antique-looking couches arranged around the store are original vintage pieces purchased in antique shops or street markets. The brand's trademark pink and blue stripes cover the walls of the store's fitting rooms which are inspired by the typical university's student room.
The new Jack Wills winter seasonnaire collection features the brand's signature comfy casual attire, including brightly colored emblazoned hoodies, power-print dresses, chunky sweaters and staple stylish sweat pants for both boys and girls.
Established in 1999, in Salcombe, Devon, UK, Jack Wills reflects English heritage and style. The designs take inspiration from British military history, country sporting traditions and the Old England preppy feel using the finest quality materials and techniques. Jack Wills delivers a distinctive connection between the past and present, epitomising what it is to be young and Fabulously British.
The Jack Wills' Mercato store is the second to open in the UAE and the third to open in the region following the recent launch of the brand in the Middle East at Grand Avenue - The Avenues in Kuwait. Based on a distinctive Renaissance architectural concept and ideally located in Jumeirah, one of the fastest growing residential and retail districts in the city, Mercato is designed to be a prestigious shopping destination catering to quality-conscious residents and visitors of Dubai.
The Mercato store showcases all Jack Wills women's and men's apparel as well as beauty and home accessories.
Fans of the Jack Wills Middle East Facebook page will discover more about the brand and its exclusive fun activities that connect with local universities and students including varsity volleyball tournaments on the beach and university tours.
Articles in this section are primarily provided directly by the companies appearing or PR agencies which are solely responsible for the content. The companies concerned may use the above content on their respective web sites provided they link back to http://www.ameinfo.com
Any opinions, advice, statements, offers or other information expressed in this section of the AMEinfo.com Web site are those of the authors and do not necessarily reflect the views of AME Info FZ LLC / 4C. AME Info FZ LLC / 4C is not responsible or liable for the content, accuracy or reliability of any material, advice, opinion or statement in this section of the AMEinfo.com Web site.