Jack Wills opens its second UAE store at Mercato

The casual fashion brand, which has rapidly become popular among young men and women living in the Middle East after its regional debut in November, has also rolled out their 2013 winter seasonnaire collection.

The new store, located at Mercato, the Mediterranean inspired shopping destination, follows the successful opening of Jack Wills' flagship store at The Dubai Mall at the end of November. With its original decor, including its trademark striped Land Rover, the new store invites customers into an incredible shopping experience.

The brand's British roots are clearly visible in the design of all Jack Wills stores but the furniture pieces that decorate the shops make each of them unique and different. The wood tables, closets and antique-looking couches arranged around the store are original vintage pieces purchased in antique shops or street markets. The brand's trademark pink and blue stripes cover the walls of the store's fitting rooms which are inspired by the typical university's student room.

The new Jack Wills winter seasonnaire collection features the brand's signature comfy casual attire, including brightly colored emblazoned hoodies, power-print dresses, chunky sweaters and staple stylish sweat pants for both boys and girls.

Established in 1999, in Salcombe, Devon, UK, Jack Wills reflects English heritage and style. The designs take inspiration from British military history, country sporting traditions and the Old England preppy feel using the finest quality materials and techniques. Jack Wills delivers a distinctive connection between the past and present, epitomising what it is to be young and Fabulously British.

The Jack Wills' Mercato store is the second to open in the UAE and the third to open in the region following the recent launch of the brand in the Middle East at Grand Avenue - The Avenues in Kuwait. Based on a distinctive Renaissance architectural concept and ideally located in Jumeirah, one of the fastest growing residential and retail districts in the city, Mercato is designed to be a prestigious shopping destination catering to quality-conscious residents and visitors of Dubai.

The Mercato store showcases all Jack Wills women's and men's apparel as well as beauty and home accessories.

Fans of the Jack Wills Middle East Facebook page will discover more about the brand and its exclusive fun activities that connect with local universities and students including varsity volleyball tournaments on the beach and university tours.