Jaidah Furniture signs partnership to bring Yatsan sleep systems to Qatar

MPM Consultancy was founded in Turkey in 1990, and handles the overseas distribution and licensing responsibilities for a host of consumer brands. One of these brands is Yatsan, a designer and manufacturer of 'deluxe' sleep systems (beds, mattresses, and accessories) which is also based in Turkey.

Jaidah Furniture has signed a partnership with MPM Consultancy to bring the Yatsan brand to Qatar. Yatsan products will be displayed and sold exclusively from Jaidah Furniture's showroom at the Jaidah Flyover in Doha.

Yatsan was founded in 1974 and began making beds from day one with the simple goal of providing a good night's sleep. It now makes a huge range of bedding and affiliated products from beds, to spring, visco and latex mattresses, to bed boxes, child mattresses, headboards and other sleep-related items. Yatsan is a household name in its native Turkey and has been a huge success in the domestic and corporate markets. Increasingly, the Yatsan brand is becoming an international sensation, and overseas sales now account for over 40% of the company'stotal revenue.

MPM Consultancy represents Yatsan in the Gulf and has overseen distribution agreements in Bahrain, Oman and the UAE, as well as the deal with Jaidah Furniture here in Qatar.

Yatsan's popularity as a brand stems from its ethos of providing the very highest quality of materials and manufacture in its products while offering the best possible value for money - luxury merchandise for a reasonable price. Yatsan's long-lasting products come in a wide variety of styles to suit all tastes, but comfort, quality and affordable pricing are constants across the range. The Yatsan ethos is summed up nicely by its motto: 'a fine day starts after a restful night'.

Walid Banna, MPM Consultancy's Regional Manager, commented, "MPM has identified Qatar as a starting point for its expansion in the Gulf due to its expanding and dynamic economy. Jaidah Group has extensive experience and knowledge of the local market and their excellent and diversified services have made them one of the most admired and profitable companies in Qatar."

"Yatsan is a fast-growing international manufacturer of a wide range of comfort and design bedding and sleeping products, combining nearly 40 years of experience and know-how with advanced fabrication technologies and high-quality natural materials. We are thrilled to become one half of this new partnership with Jaidah Group, and we are certain that it will be a successful one. We look forward to providing Jaidah Furniture and its customers with healthy, high-quality and robust sleep products with aesthetic good-looks, style, and superb value for money," he said.

Ben Woods, the Senior Manager of Operations for Jaidah Furniture, added, "Jaidah Group's goal is to bring the very best brands into Qatar for the benefit of our loyal customers. The same aspiration applies at Jaidah Furniture so we are very pleased - and excited - to become exclusive retailers in this country of the Yatsan brand."

"Yatsan products are stylish, hard-wearing, comfortable and constructed from quality materials using state-of-the-art production techniques. Yatsan's experience and manufacturing capacity means that it can deliver a very high-quality product for a very reasonable price. The concept of value for money is important to Jaidah Furniture and we know it's important to our customers, too," said Woods.

"Combine a great product with Jaidah's commitment to customer service and we're confident that this new agreement with MPM Consultancy will be beneficial not only to the two parties, but to our customers in Qatar also," Woods concluded.