Jaidah Heavy Equipment debuts Isuzu D-Max pickup on Qatari market

The event was attended by a prestigious mix of VIPs, customers and media representatives, all anxious to see the new D-Max pickup.

Jaidah Heavy Equipment and Isuzu have enjoyed a long and productive partnership in the past; one that looks set to be strengthened further still by the launch of the new D-Max.

Originally launched in 2002, the D-Max has now passed the six-million mark in terms of sales and set a new benchmark for strength, reliability and economy while also retaining a racing pedigree through its many successes in rally events worldwide.

It's not easy to balance environmental sensitivities with a high-performance work vehicle, but the all-new IUSUZU D-Max does just that. With class-leading aerodynamics, it's the most fuel efficient pickup ever with class-leading CO2 emission reduction. Combine superior engine performance, Isuzu's renowned reliability and toughness and a sleek new look, and you have the complete package.

It's a vehicle built to work hard for all professionals. With a larger and stronger rear tray, and 4WD electronic shift, there's not much it can't handle. Big load, steep gradients, tough terrains, bumps and scrapes... it takes them all in its stride.

There are dual front airbags with pre-tensioning seatbelts, an energy absorbing nose section, and side impact anti-intrusion bars. A newly engineered cabin shell constructed from high tensile steel for increased strength and rigidity gives even greater safety to all passengers. You also have the extra assurance of Antilock Brake System (ABS) with Electronic Brake Force Distribution (EBD) and Brake Assist not to mention new projector headlamps and LED rear combination-lamps for maximum visibility.

The all-new pickup truly redefines the category. Under every bonnet you'll find a diesel engine which offers continuous power for all types of work and the fuel economy you expect from Isuzu. If you need a 'tried and tested' workhorse that you can depend on, then the D-Max is the pickup for you.

There were two of the new models officially unveiled at the launch event, and Mr Charles Mansour, Isuzu Sales Manager at Jaidah Heavy Equipment, commented, "We are delighted to introduce the all- new Isuzu D-Max pickup. It's a unique vehicle in that it combines economy, reliability, and ruggedness- all contained within an attractive exterior and a luxurious passenger cabin."

"Jaidah Heavy Equipment has a long-standing relationship with Isuzu and we see this partnership as one that brings benefits to both parties. Further, we genuinely feel that Isuzu has a big future in Qatar as a brand that offers great value for money allied to a superb product," he added.

"When combined with our excellent customer service and after-sales service, we're confident that Isuzu is now, and will increasingly be, a brand that is uppermost in the minds of the Qatari customer who seeks value for money in a flexible, rugged and attractive vehicle such as the all-new D-Max," added Mr Mansour.