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At Jaz, we consider our mission statement - being renowned within the hospitality industry as the preeminent company to own, manage & operate holiday hotels world-wide using total quality management & principles along with our commitment to position Egypt among the world's most favoured tourist destination as a conviction; driving the company to excel & develop.
Brand Strategy
The company sticks to the strategic principles that have guided us decades: innovative service culture rather than products' consolidation, investment in our human assets, high quality standards & carefully planned expansions.
Following this strategy & managing quality within our portfolio; the management is very selective about properties that we acquire for joining our portfolio & in the past five years, 9 properties had been exited for failing to match the standards.
It's all about service; accordingly it's all about our people! We spare no efforts in training & qualifying our team members to help them develop, build a successful career; contributing to the company's overall guest satisfaction & success. The group implemented a complete training programme for all hierarchy levels - managerial, supervisory in addition to rank & file. This programme comprises of internal trainings e.g. service & skills' development, interpersonal skills (focusing on communicating with our guests), management & leadership, food safety & hygiene. Not to mention our participation in all of the training programmes organized by the Egyptian Tourism Federation under the auspices of the Ministry of Tourism.
It's an ongoing practice that the company regularly carries out soft re-do wherever needed, but it recently had significant renovation projects at each of Jaz Belvedere, Iberotel Palace & Iberotel Club Fanara in Sharm El Sheikh, Iberotel Makadi Oasis Resort in Madinat Makadi - Hurghada, Iberotel Coraya Beach Resort, Iberotel Lamaya Resort & Sol Y Mar Solaya in Madinat Coraya - Marsa Alam. This transformation gave these seven focal properties a new look and feel that will help create even more memorable experiences for their discerning guests. Renovation work in all of the above included rooms as part of bigger re-do plans & in some public areas, swimming pools & restaurants as well.
Looking Ahead
In 2013, there's much to look forward to, with two new openings: Sol Y Mar Naama Bay - Sharm El Sheikh with the capacity of 194 rooms & the 90 rooms' Sol Y Mar Almaza Gardens - Almaza Bay, Mersa Matrouh. While 2014 is to witness the opening of another hotel in Sharm El Sheikh, Jaz Alcazar Sharm - in Nabq Bay that will feature 300 rooms spread over 157 thousand sqm. Other expansion projects in the pipeline include: The 152 rooms' "Jaz Mirabel Blue" in Nabq Bay, Sharm El Sheikh & the company's 1st venture in Soma Bay "Iberotel Soma Bay" with a capacity of 368 rooms.
This will be followed by the opening of two hotels in Safaga with a total capacity of 600 rooms & an entertainment center. Taba will also witness the opening of a new 300 rooms' hotel. In addition to a 362 rooms' beach front hotel in the rising luxury resort development - Sahl Hasheesh - that lies 18 Km south from Hurghada International Airport.
Further expansion plans encompass the company's full - fledged tourist complex resorts "Madinat Makadi" in Hurghada & "Almaza Bay" in Mersa Matrouh (North Coast).
"Madinat Makadi" will soon welcome its 11th property adding another 964 rooms to its capacity "Makadi Water World Resort" overlooking the already existing "Makadi Water World" - Egypt's largest aqua park.
While "Almaza Bay" with its five luxurious properties is to include more recreational options as an 18 hole golf course, a world-class spa & wellness center, vast international marina, water park, tennis academy & shopping mall.
Posted by Nadeen El Ajou
