Jebel Ali International Hotels rebrand after 30 years

Audio: The Jebel Ali International Hotels have undergone a rebranding process which will see a new image for the locally owned, Dubai based, company which has a 30 year heritage in hospitality. Talking to Phil Blizzard, David Thompson, COO of the new JA Resorts & Hotels explains, in part 1, the strategy behind the new brand, it's image and what it will mean to their guests.

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