Jotun set to showcase eco-friendly range of paints at 2013 edition of World Future Energy Summit in Abu Dhabi
- United Arab Emirates: Sunday, January 13 - 2013 at 11:51
- PRESS RELEASE
Jotun Paints, one of the world's leading producers and distributors of paints and powder coatings, has revealed its participation at the sixth edition of the World Future Energy Summit (WFES), the world's foremost event dedicated to advancing future energy, energy efficiency and clean technologies, which will be held from January 15, 2013 to January 17, 2013 at the Abu Dhabi National Exhibition Centre (ADNEC).
'Jotashield Extreme' is a 100% pure acrylic formulation designed for durability in extremely harsh tropical climates. The new innovative paint product is the result of the company's use of revolutionary pigment technology to meet the growing demand for heat reflective and eco-friendly paints in the Middle East. 'Jotashield Extreme' allows consumers to have darker shades of colours while also giving them thermal indoor comfort and durability with superior exterior protection at a competitive price. The paint presents a unique 2x UV Protected Colours and 2x Heat Reflective feature that offer superior colours with outstanding protection against the destructive effects of UV rays and heat from Infrared (IR) rays present in sunlight.
'Jotashield Extreme' also has low dirt pick-up and excellent resistance to alkali, algae and fungus. It is a low-VOC environmentally-green product that contributes to reducing energy consumption in cooling interiors and reducing Urban Heat Island (UHI) effect, a phenomenon where metropolitan areas become slightly warmer than its surrounding rural areas.
"We are looking forward to our participation at this year's edition of WFES, which not only reflects our strong commitment towards environmental preservation and sustainability but also gives us the unique opportunity of leveraging our diverse portfolio of world class, durable and eco-friendly products and solutions across various industry verticals," said Sherif A. Megeed, General Manager, Jotun Paints Abu Dhabi. "Over the years, Abu Dhabi has helped push the envelope on sustainable development. In line with this, we have always remained true to our vision of becoming a significant player in this campaign by addressing the needs of the market through the development of innovative, eco-friendly, world class quality products. Throwing the spotlight at 'Jotashield Extreme' during WFES will allow us to highlight our initiatives of raising the benchmark of environment friendly production techniques and products within the paint manufacturing industry."
According to Jotun, the company has conducted various tests on aluminum and cement fibre boards, which showed significant temperature differences as compared to using normal paints. 'Jotashield Extreme' exceeds GS-11 standards for paint, LEED compliant and also meets the requirements set by Estidama. This paint is multicolour, tintable and has an increased selection of darker colours for exterior. Users are also given assurance and confidence with its offer of a 10-year performance guarantee and high anti-carbonation feature, which protects against chalking, flaking, peeling, etc.
Also to be highlighted during WFES is Jotun's 'Fenomastic Stain Resistant,' a premium interior wall paint that is being positioned to be the best in its class. The main feature of this new product is its ability to remove difficult stains like fingerprints and shoe marks, without affecting the paint and making it still look like new. Meanwhile, 'Fenomastic Hygiene' is a superior quality paint that offers high resistance against bacteria and fungi that can usually be found in highly humid and wet areas like kitchens, bathrooms, hospitals, etc.
"Companies, organizations and individuals from all over the world have come together to create more awareness and effect actions that can preserve our environment and its natural resources. With this in mind, we at Jotun have remained steadfast in our commitment to create products that not only aims to preserve but also create a safe and healthier environment. This is why we have developed a range like 'Fenomastic,' which makes for hassle-free cleaning (Fenomastic Stain Resistant) and also prevents the spread of fungi and bacteria (Fenomastic Emulsion Hygiene)," concluded Megeed.
Jotun's Abu Dhabi production facility produces more than 23 million litres of paints annually and has managed to strengthen its sustainability efforts with the roll-out of its 'GreenSteps' initiative--a five-point goal program that leaves consumers with the security and confidence that Jotun products are better formulated and conform to world class green building standards. The five 'GreenSteps' include the move to reduce energy consumption; reduce carbon footprint; reduce waste; reduce the use of solvent or Volatile Organic Content (VOC) and reduce the use of hazardous materials. The company's move towards the environment and more sustainability has also landed the company in the current edition of the Sustainable Building Products Online Directory of Masdar, which can be found at www.thefuturebuild.com. Some of the country's major development projects that have utilized Jotun's eco-friendly products include Masdar, MIST 1A (Fenomastic Gold), Bateen Park (Jotashield Extreme), Bloom Gardens (Jotashield Extreme) and the Ritz Carlton (Jotashield Superdurable).
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