Jumeirah Group unveils new concept in luxury accommodation on Park Lane in London

These exclusive "hotel residences" combine the services of a five-star Jumeirah hotel with the discretion and privacy of an exclusive Mayfair residence, appealing to high net worth individuals looking for a more private form of luxury and an immediate sense of home.

The Grosvenor House Apartments are the first exclusive hotel residences to be opened in London and offer discerning clientele a highly personalised service with luxurious amenities, full business services and flexible accommodation. Services include 24-hour Concierge, daily maid service, At Home Business Solutions with an executive boardroom, gym, 24-hour in-residence dining, secured access and Spa Illuminata At Home treatments.

Located in the iconic Lutyens building dating from the 1920s, it comprises 133 apartments which range in price. Apartments may be reserved for either short or long stays and are priced accordingly. They will appeal to business travellers, the international community, their families and those looking for a luxurious home away from home, in a prime location on Park Lane.

The Grosvenor House Apartments by Jumeirah Living have four spacious and luxurious single strata penthouses on the top floor, a unique offering in London. They have private lift access and their own separate state-of-the-art Poggenpohl kitchens, glamorous dining and sitting rooms - ideally sized for entertaining - as well as a study area, media room and stylish bedrooms. The penthouses feature private balconies which enable residents to make the most of the impressive views over Park Lane and the rooftops of Mayfair, as well as the use of a self-drive Aston Martin Rapide house car.

Many of the remaining apartments overlook Hyde Park or Mayfair, whilst others have colonial-style shutters opening onto the new striking seven-storey vaulted Atrium which is available for residents and their guests for informal all-day dining.

The stylish interiors combine classic British design with dark oak timber flooring and more contemporary touches, including tailored wall panelling, oversized stone bathrooms, Dartington glassware and Royal Doulton china. The Residences incorporate state-of-the-art technology, with an iPad in every room connecting to The Resident Concierge.

Regardless of length of stay, the highly-customised experience delivered to residents is designed to create an immediate sense of home. Preparations for arrivals often begin weeks in advance, with the Residences team proactively anticipating needs, preferences and individual requirements.

The Butler service offers residents a personalised approach to the best in Mayfair and London, with a promise to respond to any request within five minutes, 24 hours a day. Residents on the 7th and 8th floors have a team of on-call butlers ready to assist with packing and unpacking as well as catering to residents' every need, including weekly grocery shopping.