Karim Slim appointed General Manager of MRM Dubai

Karim has worked in a global capacity in a number of high-profile agencies including JWT, Euro RSCG People and TMP. He has numerous prestigious industry awards across a number of sectors. His experience and digital expertise has resulted in Karim being frequently invited to join judging panels for awards.

Before joining MRM Dubai, Karim was both the Digital Director and Digital Strategy Director leading the global digital offering for 3 Euro RSCG Agencies from London (Euro RSCG Heist, Euro RSCG Riley, Euro RSCG Skybridge) and was closely involved in the bringing together of these brands into the single Euro RSCG People umbrella. He also holds the distinction of being the youngest board member at the agency.

In his capacity as Digital Director at Euro RSCG, Karim oversaw Digital Strategy, Digital Development and Delivery, Media, Search, Analytics as well as Social Media.

At MRM Dubai, Karim and his team drive both creativity and technology and deliver real results for clients. The agency's core expertise across a broad range of areas means that there is little they cannot do in the digital space. Their capabilities include Brand & Business Strategy, Websites, Apps, and Interactivity, Relationship Marketing, Social Influence Marketing, Innovation and Mobile Strategy as well as Performance and Optimization.

MRM clients include the likes of GM, IHG, Tejari and L'Oreal.

Commenting on Karim's appointment, Rajeev Budhiraja, CEO of MRM Dubai said that "through consistently delivering significant and path-breaking digital and CRM projects for high profile clients including an e-commerce platform for the Government of Dubai (Tejari) and a customer relationship and dealer support programme for General Motors, MRM Dubai is set to become one of the leading digital players in the region. With Karim's leadership and experience, we look forward to taking the agency to a whole new level" he concluded.