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Kellogg's hands Carat $45m Pringles contract
- Middle East: Saturday, October 20 - 2012 at 05:59
London-based Carat said it has been awarded the Pringles $45m media planning and buying business across the EMEA region, following Kellogg's acquisition of Pringles earlier this year. Carat EMEA activity for Pringles will extend to UK, Italy, Germany, Netherlands, Belgium, Nordics, Spain, Italy, Russia, Israel, Middle East and France, the firm said. Earlier this year, Kellogg acquired Pringles from Procter & Gamble, which uses the WPP and Publicis networks to handle media. Carat has handled Kellogg's £320m EMEA media account since 2008.
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