KeyBS has a successful show at Middle East Banking Innovation Summit 2012

Mr Ibrahim Darraz, Managing Director, KeyBS, said, "Technology is a key driver for growth in any industry and more so in the banking and financial sector which is expanding rapidly in the region. It is an absolute must for financial institutions to embrace modern technology and upgrade existing systems in order to secure competitive edge in a global market. The Middle East Banking Innovation Summit provided the perfect platform for us to hear top industry leaders and policy makers as well as identify and exchange strategic trends that are shaping the industry."

According to Ernst and Young "As new geographies open up to Islamic banking, the MENA Islamic banking industry is expected to more than double to $990bn by 2015."

However, it can only be achieved with the help of strategic innovation across product and service development, operations and customer experience management.

In addition to showcasing its existing products, KeyBS unveiled its ground-breaking iBanking Solution. Mr Darraz emphasized, "We are increasingly moving towards an era of mobile banking - looking at a future without cards or cash and products such as iBanking are a step in that direction. Convenience, reliability andspeed are its greatest plus and it is designed to deliver real value to both financial institutions and consumers."

KeyBS has quickly emerged as a significant player in the lucrative GCC market aggressively capitalizing on the region's growing demand for technology and automated payment solutions. The company provides advanced mobile, kiosk and point of sale (POS) systems and services for remittance transactions and bill payments as well as customized software and hardware tailored to boost productivity and efficiency that in turn help cut down costs.

Middle East Banking Innovation Summitbrought together over 200 experts from leading regional and global companies driving innovation in the region's banking industry in order to facilitate financial growth.