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Keyword Sponsorship
Description
Keyword Sponsorship is a very effective tool for branding and close association of companies with phrases and/or words.The Keyword Sponsorship provides the advertiser with the exclusive ownership of two or all four banner positions when users are searching for the keywords or phrases requested.
Keyword Sponsorships banners are purchased in batches of thousand (CPM), minimum order 100,000 impressions.
Placement
Default Top position on all search result pages for directory, news, video, audio and events databases. All 4 banner positions can however be booked and completely seal off the search results.
Data Reported
Monthly ad requests & click-through. AME Info will NOT be reporting on click-through for 3rd party served rich media (i.e. Flash served by a 3rd party serving agency).
Ad Specifications
- Audio must be user-initiated and never automatic
- Audio insertion into flash file may begin no earlier than the second frame.
- If audio is used, creative must include an On/Off switch for users.
- Animation is limited to first 15 seconds, looping is unlimited within 15 seconds. Please keep animation smooth and fluid, using slow motions and gentle fades. Fast and abrupt motion has been shown to be highly irritating. Avoid experiences that 'break-through' the page or abuse the content.
- Flash files require that an FSCommand is embedded in the file (ClickTag).
- Creative must feature a 1 pixel border (gray [#666] or black [#000] recommended, though any color that clearly distinguishes the ad from the content may be used)
- Ad opens into new browser (target=_blank).
- Section Sponsorships can either be for an existing column written by AME Info or the content can be provided in association with or even by the sponsor.
Creative
Creative for Keyword Sponsorship Banners:
Different creative can be assigned to various keywords/phrases.
- » 468 x 60 IMU - Full Banner (IAB Standard)
- » 120 x 600 IMU - Skyscraper (IAB Standard)
- » 220 x 550 Spacebanner (not IAB Standard)
Different creative can be assigned to various keywords/phrases.
Targeting
Exclusive Keyword Sponsorship, words and phrases.
Example
- "Watches" (Sponsored by Damas)
Client References
- AMD
- Canon
- Computer Associates (CA)
- HSBC Middle East
- Oracle
- Nokia
- Oracle
- Shell Markets
Pricing Structure
For all prices please see the Gross advertising rates document.
Adserving technologies and standards
AME Info is using 24/7 Real Media's Open AdStream, the ABCe audited leading dynamic advertising management and delivery solution, to manage and control our Internet advertising business. Open AdStream continuously monitors advertising delivery in order to maintain reliability, accuracy and optimal performance while targeting and delivering campaigns to precise geographic and anonymous data.
In January 2005 AME Info became a member of World Wide Web Consortium (W3C). The mission of the W3C is to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. AME Info joined W3C to show commitment to open standards to help make the Web accessible for all.
The Audit Bureau of Circulations, ABC ELECTRONIC and the IFABC stand for independence, truth, and transparency. These organisations employ strict audit standards ensuring the highest possible levels of data integrity and reliability. ABC ELECTRONIC ensures that the procedures used by its subscribers in the preparation of data for audit conform to the latest internationally-agreed industry standards. AME Info was the first website in the Middle East to achieve ABC certification. View audit summary
In May 2005, AME Info was awarded Superbrand Status following a strict selection process by the United Arab Emirates Superbrands Council. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent judging panel of experts.
AME Info FZ LLC is a certified licensee of the TRUSTe® Privacy Seal Program. The privacy statement and practices of www.ameinfo.com have been reviewed by TRUSTe for compliance with their strict program requirements.
The TRUSTe program is consistent with government and industry guidelines concerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.
For more information or a quotation please contact us
AME Info is using 24/7 Real Media's Open AdStream, the ABCe audited leading dynamic advertising management and delivery solution, to manage and control our Internet advertising business. Open AdStream continuously monitors advertising delivery in order to maintain reliability, accuracy and optimal performance while targeting and delivering campaigns to precise geographic and anonymous data.
In January 2005 AME Info became a member of World Wide Web Consortium (W3C). The mission of the W3C is to lead the World Wide Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. AME Info joined W3C to show commitment to open standards to help make the Web accessible for all.
In May 2005, AME Info was awarded Superbrand Status following a strict selection process by the United Arab Emirates Superbrands Council. Superbrands is the independent arbiter on branding. The organisation promotes the discipline of branding and pays tribute to exceptional brands. Superbrands programmes operate in over 40 countries. Superbrand status is awarded by an independent judging panel of experts.
AME Info FZ LLC is a certified licensee of the TRUSTe® Privacy Seal Program. The privacy statement and practices of www.ameinfo.com have been reviewed by TRUSTe for compliance with their strict program requirements. The TRUSTe program is consistent with government and industry guidelines concerning the use of your personal information. These standards include the Organization for Economic Cooperation and Development (OECD) Guidelines on the Protection of Privacy and Transborder Flows of Personal Data, the Federal Trade Commission and Department of Commerce's Fair Information Practices, the California Online Privacy Protection Act, and the CAN-SPAM Act.
For more information or a quotation please contact us
Home : Advertising with AME Info : Keyword Sponsorship

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