KidZania partners with Air Miles to educate children on the benefits of a loyalty card
- United Arab Emirates: Saturday, January 19 - 2013 at 16:51
- PRESS RELEASE
KidZania, the unique children's city in The Dubai Mall managed by Emaar Retail LLC, is partnering with Air Miles, the region's leading coalition loyalty programme. Air Miles is seizing the opportunity to raise the next generation's awareness on the benefits associated with loyalty programmes.
Arif Amiri, Chief Executive Officer, Emaar Retail LLC said: "The addition of Air Miles to KidZania's family of partners highlights how the children's edutainment centre has emerged as a preferred marketing partner that fits the diverse community and market outreach goals of business entities. The partnership between Air Miles and KidZania will introduce the loyalty concept to little ones, and will be an effective channel for the company to focus on the next generation of influencers."
Mark Mortimer-Davies, CEO, Air Miles Middle East said: "We're excited to be working with the wonderful world of KidZania to introduce the concept of loyalty to children. We feel it's an excellent opportunity to encourage children to learn by playing and copying the best behaviours of their parents. We believe it's important that children are introduced to the concept of loyalty at an early age - the concept of working hard and then enjoying the fruits of their labour by collecting Air Miles, which they can use towards valuable rewards. As loyalty is a relatively new concept in this region, they may also remind their parents to use their Air Miles card while out shopping together."
KidZania provides a safe, unique and very realistic educational environment that allows kids to do what comes naturally to them: role-playing by mimicking traditionally 'adult' activities. It features offices, a university, fire station, race track, radio station, pizzeria, hospital, bank, theatre, among others, all scaled down to a smaller, child-friendly size. Children dress up in real-life uniforms and perform over 80 realistic professional tasks in a fun and meaningful way.
Air Miles is the region's leading coalition loyalty programme, where members can collect Air Miles both in-store and online at over 130 partners, which is more than 1,500 outlets across the UAE, Qatar and Bahrain - including Sharaf DG, Al Ansari Exchange, Pan Emirates Home Furnishing, Spinneys and Rotana. Members also collect Air Miles twice every time they spend by using their HSBC credit card together with their Air Miles card.
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