King Koil paces ahead and opens another showroom in Abu Dhabi

King Koil's strategies can be seen with the new products that have been introduced, particularly, the Silk Collection and also the strengthening of the distribution channel keeping pace with the development of the U.A.E. market.

"We have never been complacent with our position in the market, rather, we have been constantly innovating products, evolving new strategies not only to sustain our leadership position but to distance ourselves further from the competition and to retain top of the mind recall for our brand," Said Mr. S. Sundar Rajan, CEO, DFMC.

King Koil has opened yet another new showroom in Abu Dhabi on Airport Road. The interiors for this showroom have been done with the most modern design to provide a very pleasant shopping experience to all the customers with proper lighting, design, interiors, colours etc.

This showroom showcases the popular range of Star Collection and Silk Collection mattress apart from the traditional models.

'Silk Collection' is a new concept which has been pioneered by DFMC. This concept is a unique innovation in mattress quilting technology, as the process involves Latex quilting together with the silk fabric which requires specialized machinery, skills and technical know-how.

Silk fabric gives an inimitable feel and softness to the mattress. Silk has some unique and amazing properties; it has a natural protein structure and is therefore hypo-allergenic.

In addition, it has thermo-regulatory properties, so it's adaptable to different climatic conditions giving proper care to skin and hair. The high breathability of the fabric ensures optimal comfort. Its wrinkle free and also has flame retardant properties.

'Star Collection' is a collection of premium mattresses which have been supplied to the hospitality segment are re-created and displayed in a unique décor for the regular retail customers.

DFMC has its own repertoire of the star hotels in the region, to which it supplies regularly. The hospitality clientele list for DFMC is huge and some of the notable ones are Emirates Palace - Kempinski, Meydan, Emirates Towers, Atlantis, Yas Marina Hotel, Fairmont, Raffles etc.

The mattress models which have enticed the prestigious hospitality clientele have been re-crafted and presented to the retail customers so that they can have a personalized experience of the products in an ultra-modern ambience and an opportunity to take home the same comfort, support and feel which they would get while visiting such prestigious hospitality properties.

Most of the mattresses in the new showroom are equipped with 'Advanced Pressure Support System' 'APS System'. Whenever, a person lies down on the mattress, this system gets activated and gives an upward thrust, thereby, providing additional support to the spine of the body.

This is a unique system developed by King Koil and is one of the major features to be reckoned with.