Klassno participates at 'Singapore Food Festival' in UAE

This event was a joint initiative of IE Singapore, the Singapore Food Manufacturers' Association (SFMA) and LuLu, one of the largest hypermarket operators in the Middle East. Food Empire is one of the first companies in the world to have launched the concept of coffee mixes.

Klassno coffee is currently available across over 500 stores in UAE and over 2000 stores across the GCC markets. Klassno has been present in the UAE and addressing the needs of coffee drinkers in the country for the last few years. The company acquires coffee beans from across the globe to create the perfect blend for the coffee enthusiasts here in the UAE.

"We are delighted to be part of the 'Singapore Food Festival'. We are showcasing our entire range of products during this festival. As in the past we have experienced a great demand for our products from Coffee lovers from across the country. This is yet another opportunity for us to connect with our consumers here and also share our brand's personality and lineage," said Abhishek Gupta, Country Manager, Food Empire, Middle East.

During this festival, Klassno is showcasing instant cappuccinos which are available in 5 distinct flavours - 'Irish Cream', 'Mocha', 'Gold', 'Latte' and 'Traditional'. Other Klassno products at the festival include 3-in-1 coffee mix, 2-in-1 coffee mix (without sugar), 4-in-1 coffee mix with hazelnut flavour, hot chocolate mix, non dairy creamer in addition to instant coffee in jars - Rich Arabica (agglomerated coffee) and Gold (freeze dried) coffee.

Twenty Singapore food and beverage companies are participating in this festival, bringing a flavour of Singapore through a spectrum of food products. Throughout this two-week festival, consumers can get a taste of Singapore and also participate in cooking demonstrations conducted by Singapore celebrity chef Violet Oon. The festival also provides consumers with a chance to win a host of prizes, including a dream holiday to Singapore.

"Coffee culture is growing worldwide and also in the Middle East and today it has become an integral part of a person's daily life. Therefore, we wanted to redefine the concept of coffee making and drinking in the Middle East and our coffee masters after years of research have developed a perfect blend that suits the tastes of our customers in the region. During this 'Singapore Food Festival' we aim to provide our consumers a taste of one of the best blends that we have developed over the years and currently enjoyed by people across the globe," added Mr. Gupta.

Food Empire is a global leading food company that manufactures and markets instant beverage products, frozen convenience food, confectionery and snack food. Food Empire's products are exported to over 60 countries in markets such as Middle East, Russia, Ukraine, Kazakhstan, Central Asia, China, Mongolia and the United States.

Recently Food Empire has also invested an initial amount of $11.4m in developing a manufacturing facility in Ukraine to cater to the growing demand from the Eastern European market and neighbouring countries. Since its public listing in 2000, Food Empire has won numerous accolades and awards including being ranked as one of 'The Most Valuable Singapore Brands' by International Enterprise Singapore, the lead agency driving Singapore's external economy.