Kuwait Minister of Communications meets Zain senior executives at Barcelona Mobile World Congress

Scott Gegenheimer, Zain Group CEO and Omar Al-Omar, Zain Kuwait CEO, welcomed the Minister to the stand together with a host of senior Zain executives who were present. The parties discussed a number of important issues regarding the latest developments in the telecommunications sector in Kuwait and across the globe.

Zain participates annually in the Mobile World Congress, given that it is the most prominent industry-gathering place, and is the assembly point for all significant mobile telecommunications industry players.

Zain Group enjoyed a significant presence at the Mobile World Congress this year, actively participating in discussions and meetings with a wide range of partners and interested parties with respect to the future direction of the mobile telecommunications sector.

Through its presence at and participation in the Mobile World Congress, Zain Kuwait seeks to explore and seize opportunities to help it remain one of the most innovative operators in the country and region. Last year, for example, Zain became the first operator in Kuwait to launch a nationwide LTE network.

On the back of Zain Kuwait's advanced network infrastructure - which has recently been bolstered by further investment in broadband speed and capacity - the operator looks to continue to reinforce its commercial and marketing prowess as part of its overall growth strategy.

Zain's successful participation at the Mobile World Congress was also highlighted by its live demonstration of the 'Cloud Campus' social media-based learning service, in partnership with Hamdan Bin Mohammed e-University (HBMeU) and Global Learning as well as the signing of an agreement between Zain Kuwait and Huawei (a world leading global information and communications technology provider) to launch a first-of-its-kind Joint Innovation Centre which will serve as a research hub for the advancement of communications technology in the Middle East.

Additionally during the congress, Zain Saudi Arabia signed a strategic partnership agreement with Axiom Telecom to provide and distribute Zain products and offers directly via its over 400 branches and selling points throughout the Kingdom.